Brand Tone

Natural & Eco-Conscious, Handmade & Caring, Local (Dutch) & European, Atmospheric & Mood-Enhancing, Approachable & Helpful, Simple & Direct

Brand Values

• •Sustainability & Eco-friendliness
• •Quality & Craftsmanship
• •Customer Well-being & Atmosphere
• •Local Production & European Sourcing
• •Thoughtfulness & Gifting

Best Practices

• •Emphasize Natural & Eco-Friendly Aspects Consistently: Always highlight the use of natural ingredients, 100% ecological wax, recycled glass, and sustainable practices where relevant.
• •Use Warm, Caring, and Atmospheric Language: Incorporate words like lovingly handmade, crafted with care, create your mood, serene, cozy, uplifting, and calming to evoke the desired feeling.
• •Highlight Made in the Netherlands / European Craftsmanship: Reinforce the local and European origin as a mark of quality and reduced environmental impact.
• •Maintain an Approachable and Helpful Voice: When discussing customization, customer service, or product guidance, use friendly and inviting language (e.g., We're happy to help you find the perfect scent).
• •Focus on the Why - The Mood and Experience: Connect each product and its scent to the specific mood or atmosphere it helps create (e.g., Perfect for unwinding in the evening, To energize your workspace, A welcoming scent for your hallway). This reinforces the Voor elke MOOD een geur! concept.

Social Perception

Limited Independent Online Footprint, Positive (Albeit Scarce) Direct Feedback, Potential for Confusion, Social Media Engagement (Inferred)

Copy Examples

• •Headline for a new candle: Invite Serenity In. Discover our new [Scent Name] candle, handcrafted in Holland with 100% ecological wax for a pure, calming ambiance.
• •Social Media Post (Instagram/Facebook) with a product image: Create your perfect mood. ✨ Our [Product Type - e.g., Reed Diffuser] in [Scent Name] is lovingly handmade with natural ingredients, bringing a touch of Dutch craftsmanship and sustainable luxury to your home. What's your favorite scent to relax with? #MoodstarEU #HandmadeHomeFragrance #NaturalLiving #SustainableStyle #DutchDesign
• •Product Description Snippet for a Gift Set: Thoughtfully curated for you or a loved one. Our [Gift Set Name] combines our most cherished natural scents, all handcrafted with care in the Netherlands using eco-friendly waxes and recycled glass. Because every mood deserves its own beautiful fragrance.
• •Email Subject Line for a Promotion: A Little Dutch Happiness for Your Home 🏡 | Natural Scents by Moodstar
• •About Us Snippet: At Moodstar, we believe in the power of scent to transform your space and elevate your mood. That's why we lovingly handcraft our candles and diffusers in the Netherlands, using only 100% natural and ecological ingredients. For a beautiful home, and a happy planet.