Brand Tone

Calm, supportive, and mindful. Friendly and accessible, avoiding overly scientific or mystical jargon. Gentle, encouraging, and focused on simple acts of self-care, speaking like a knowledgeable friend.

Brand Values

• •Natural Wellness
• •Simplicity & Accessibility
• •Emotional Well-being
• •Ethical Practices
• •Aesthetic & Quality

Best Practices

• •Lead with the Feeling: Start your copy by addressing the emotion or mood the user wants to achieve (e.g., "Find your focus," "Unwind your mind"). The product is the solution to that feeling.
• •Use a Supportive, Gentle Voice: Write as if you are a caring friend. Use words like "gentle," "soothing," "support," and "simple." Ask questions to engage your audience in a conversation about their well-being.
• •Highlight Core Values in Every Message: Consistently weave in keywords like "100% natural," "vegan," "cruelty-free," and "hand-blended in the UK." This reinforces trust and aligns with your audience's values.
• •Keep it Simple and Direct: Avoid overly complex sentences or scientific terms. The brand's strength is its simplicity. For example, instead of "utilize the olfactory benefits," say "breathe in and feel the difference."
• •Encourage Rituals, Not Just Use: Frame the products as part of a daily or weekly ritual (e.g., "your morning moment," "your evening unwind ritual"). This elevates the product from a simple commodity to an essential part of a self-care routine, fostering long-term loyalty.

Social Perception

Perceived as a trustworthy, high-quality, and "feel-good" brand. Customers view it as an authentic and effective tool for self-care, bolstered by its strong visual identity and consistent messaging around natural, ethical wellness. Seen as a small ritual bringing calm and happiness.

Copy Examples

• •Feeling the Sunday scaries? A deep breath of our Calm Blend is like a reset button for your mind. Let the soothing notes of lavender and ylang-ylang melt your worries away. How do you find your calm? #MoodOils #CalmBlend #SelfCareSunday
• •Your Mood, Supported by Nature. Discover 100% natural essential oil blends to help you feel the way you want to feel.
• •Need a little lift? Meet the Happy Blend.
• •Eliminate distractions and find your flow. Our Focus Blend is a clarifying fusion of rosemary and peppermint designed to sharpen your concentration and clear your mind. Perfect for your desk-side companion on busy days. Simple, natural, effective.
• •Life is a mix of moods. Shouldn't your wellness be, too? Mood Oils offers simple, vegan, and 100% natural aromatherapy blends to support you through it all. From finding focus to drifting off to sleep, we're here to help. Shop the collection.