Brand Tone

authentic, passionate, and community-centric

Brand Values

• •Craftsmanship & Quality
• •Durability & Functionality
• •Community
• •Passion
• •Authenticity

Best Practices

• •Lead with Passion and Purpose: Always frame communication around the love for dogs and the passion for the craft. Whether writing a product description or a social media post, the "why" behind the brand should be evident.
• •Use "Community" Language: Incorporate inclusive terms like "The Pack," "our community," and "fellow adventurers." Actively encourage and feature user-generated content to reinforce this sense of belonging.
• •Emphasize "Handmade" and "Quality": Consistently use descriptive words that highlight the manual craftsmanship and superior materials. Terms like "hand-stitched," "full-grain leather," "solid brass," "meticulously crafted," and "made to last" should be staples in the brand's vocabulary.
• •Speak from an Authentic Voice: Write as a knowledgeable craftsperson, not a faceless corporation. Be direct, honest, and confident. Share behind-the-scenes content and stories that reveal the human element of the brand.
• •Focus on the Shared Journey: Frame the products not just as items for sale, but as companions for the adventures a customer shares with their dog. Use storytelling to evoke emotions related to companionship, exploration, and creating lasting memories.

Social Perception

The public and customer perception of Moodog Crafts is overwhelmingly positive. The brand is seen as a reliable and high-end provider of custom leather goods for dogs, with exceptional quality, durability, and aesthetic appeal. Customers perceive the brand as trustworthy, highly skilled in its craft, and express pride in owning Moodog Crafts gear, fostering a strong community.

Copy Examples

• •Built for the trail, styled for the city. Our classic leather leash isn't just an accessory; it's a promise of a lifetime of adventures with your best friend. Hand-stitched, solid brass hardware, and leather that only gets better with every journey you take together. #MoodogCrafts #MadeToLast
• •Welcome to The Pack! We're more than just a brand; we're a community of dog lovers who believe in quality that endures. We love seeing where your adventures take you. Share your moments with #MoodogPack for a chance to be featured and inspire the next journey.
• •It started with a simple idea: create dog gear that was as strong and resilient as the bond we share with them. At Moodog Crafts, every stitch matters. We handcraft each piece from the finest leather, ensuring it's not only beautiful but built to withstand a lifetime of shared adventures.
• •Your dog is one of a kind. Their collar should be too. ✨ Custom, handcrafted, and tough as nails. Order yours.
• •Tired of collars that fray and clips that fail? Invest in peace of mind. Moodog Crafts leashes and collars are handcrafted for durability and security, using only full-grain leather and solid brass. Because your dog's safety is worth it.