Brand Tone

Confident & Playful, Reliable & Trustworthy, Caring & Personalized

Brand Values

• •Innovation & Uniqueness
• •Quality & Performance
• •Customer Confidence & Joy
• •Heritage & Legacy
• •Accessibility

Best Practices

• •Embrace the Fun: Use words that evoke excitement, magic, and playfulness when describing the color-changing aspect (e.g., "unleash," "transform," "magical").
• •Highlight Reliability: Consistently mention the 12-hour wear, smudge-proof, waterproof, and moisturizing benefits to reinforce trust and dependability.
• •Emphasize Personalization: Stress that the color is "unique to you," "your perfect shade," or "customized by your chemistry," making the customer feel special.
• •Incorporate the Heritage: Casually weave in "The Original" or its long-standing presence to build authority and trust, especially for new customers.
• •Use a Confident, Positive Voice: Reflect the "#BoostYourMood" tagline by ensuring copy is generally upbeat, empowering, and focused on the positive experience of using the product.

Social Perception

Nostalgic & Enduring, Effective & Dependable, Fun & Unique, Predictably Unpredictable Color, Good Value

Copy Examples

• •Headline: Your Perfect Hue is Waiting. Body: Unleash a shade that’s uniquely yours! MOODmatcher lipstick reacts to your chemistry for a custom color that lasts 12 hours. Hydrating Aloe & Vitamin E keep lips soft, while our smudge-proof formula means your secret’s safe. Ready to #BoostYourMood?
• •Social Media Post: Throwback to the original magic! ✨ Still a favorite after all these years, MOODmatcher delivers vibrant, personalized color that stays put from your morning coffee to your evening glam. What's your go-to MOODmatcher shade? Share below! #MOODmatcherOriginal #LongLastingLipstick #ColorChangingLipstick #MadeInUSA
• •Product Description Snippet: Experience the magic of MOODmatcher! More than just a lipstick, it’s your personal color artist. Glides on smooth, then transforms into a shade that’s all you. Enriched with Aloe and Vitamin E for all-day comfort and hydration. 12-hour wear, smudge-proof, and always fabulous.
• •Email Subject: Unlock Your Signature Lip Color (and 12 Hours of Wow!) Body: Tired of lipsticks that fade or dry out your lips? Discover MOODmatcher, the original color-changing lipstick that provides a stunning, personalized shade plus 12 hours of moisturizing, smudge-proof wear. It’s the confidence boost your lips deserve.
• •Ad Copy (Short): MOODmatcher: Your Lips, Your Color, All Day. The original 12-hour color-changing lipstick with Aloe & Vitamin E. Smudge-proof, personalized, perfect. Find your mood!