Brand Tone

Friendly, Approachable, Supportive, Empowering, Positive, Upbeat, Authentic, Transparent, Playful/Chic

Brand Values

• •Quality and Efficacy
• •Customer-Centricity
• •Empowerment
• •Handmade/Artisanal
• •Community Building
• •Passion for Hair
• •Affordable Luxury

Best Practices

• •Always Lead with "Supportive & Friendly": Whether it's a product description, social media post, or customer service reply, start with a warm, approachable, and helpful tone. Imagine talking to a friend who needs a reliable solution.
• •Emphasize "Effortless & Effective": Consistently highlight how Mood & Mane products simplify life and genuinely work. Use phrases like "all-day hold," "no-slip grip," "hair-loving," "quick and easy," "stay-put style."
• •Incorporate the "Handmade & Small Business" Touch: Subtly remind customers of the care and passion behind the products. Mentioning "handmade in Shropshire," or "from our workshop to you" adds authenticity and value.
• •Speak to Your "Busy Woman" Persona: Tailor language to resonate with women juggling multiple roles. Acknowledge their challenges (e.g., "no time for fussy hair") and position products as their trusted allies.
• •Maintain a "Positive & Uplifting" Vibe: Even when addressing a problem (like hair woes), keep the overall message optimistic and solution-oriented. Use enthusiastic language and emojis where appropriate (especially on social media) to convey cheerfulness.

Social Perception

Positive, Trusted Small Business, Stylish and Functional, Recommended

Copy Examples

• •Instagram Post (Image: Woman effortlessly styling her hair with a Mood & Mane scrunchie while juggling a coffee and laptop): Conquer your day, not your hairstyle! 💪 Our hybrid-elastic scrunchies are here to keep your mane perfectly in place from your morning coffee run to that late-night hustle. Effortless style for the woman who does it all. ✨ #MoodAndManeMagic #BusyButBeautiful #HairThatKeepsUp
• •Facebook Ad (Carousel showing different scrunchie designs): Tired of hair ties that snap or slide? 😩 Founders Ali & Amiee knew the struggle! That’s why they created Mood & Mane – handmade scrunchies in Shropshire that give you an indestructible hold, all day long, without the breakage. Kind to your hair, chic on your wrist. Discover your new favourite accessory! Shop now for 10% off your first order. [Link] #HandmadeHairLove #StrongHoldScrunchie #SupportSmallUK
• •Product Description (for a new vibrant scrunchie collection): Hello, happy hair days! ☀️ Meet our new 'Sunshine Soul' collection – the same incredible hold and hair-loving satin you adore, now in mood-boosting colours to brighten your every day. Handmade with love, designed to make you smile. Which shade is calling your name? #NewCollection #VibrantVibes #MoodAndMane
• •Email Newsletter Subject: A Little Pick-Me-Up for Your Mane (and Mood!) Hey [Customer Name], just a little note from us at Mood & Mane to say we appreciate you! We know life gets busy, and sometimes it's the small things – like a trusty scrunchie that tames your locks without a fuss – that make all the difference. We're always working on new beautiful (and practical!) things in our little Shropshire workshop, inspired by amazing women like you. Stay fabulous! P.S. Sneak peek of our upcoming spa bands coming soon! 😉
• •TikTok Video Script (Quick cuts showing product use, positive customer comment, founders waving): (Upbeat, trending audio) Text Overlay 1: Hair falling flat by 3 PM? Text Overlay 2: Mood & Mane to the rescue! (Show scrunchie easily securing hair) Text Overlay 3: Real customer love: 'THE best scrunchies I've ever used!' Text Overlay 4: Handmade with ❤️ by Ali & Amiee for YOUR amazing mane! Caption: Stop the daily hair struggle! 🛑 Our scrunchies are a game-changer. Link in bio! #MoodAndMane #HairHacks #ProblemSolved #TikTokMadeMeBuyIt