Brand Tone

Customer-centric, Empathetic, Trustworthy, Experienced, Quality-focused, Assuring, Helpful, Approachable, Slightly Informal but Professional.

Brand Values

• •Customer First
• •Quality
• •Respect and Kindness
• •Value for Time and Money
• •Integrity and Care
• •Family Business Ethos

Best Practices

• •Always Prioritize the Customer's Perspective: Frame copy around their needs, feelings, and the solutions your products offer. Use "you" and "your" frequently. Echo the sentiment "We sell to our customers as if we are the customer."
• •Emphasize Quality and Durability with Specifics: Don't just say "high quality"; mention durable materials, thoughtful design features (like demisters, sensor lights), and the 5-year guarantee to substantiate the claim.
• •Maintain a Helpful, Approachable, and Slightly Warm Demeanor: Even in product descriptions, an underlying tone of helpfulness can be present. Ensure contact information is clear and a welcoming tone is used in customer service interactions and FAQs.
• •Be Authentic and Transparent: Share the brand story (family business, years of experience) where appropriate, as this builds trust. If addressing a potential concern (like installation), be honest and offer solutions.
• •Develop a Simple Style Guide: Include key phrases, words to use/avoid, and examples of on-brand copy for different contexts (product descriptions, emails, website banners). This ensures consistency even if multiple people are writing copy. Ensure this guide reflects the core values of customer focus, quality, and care.

Social Perception

Positive for Product and Service. Seen as Reliable. Good Value Despite Price Point. Limited Broader Brand Awareness.

Copy Examples

• •Headline: Your Perfect Reflection, Backed by Decades of Care. Body: At Mood Living, we've spent over 30 years ensuring every mirror and cabinet not only looks stunning but truly enhances your daily routine. Quality you can see, service you can trust. Because your bathroom deserves the best.
• •Headline: More Than Just a Mirror – It's a Mood Living Experience. Body: From the first design sketch to the moment it brightens your space, we pour care into every detail. Enjoy timeless style, clever features, and the peace of mind that comes with our family promise of quality.
• •Headline: We Get It. You Want Style That Lasts and Service That Listens. Body: That’s why Mood Living has been a family favourite for bathroom essentials since [mention year based on "over 30 years"]. We’re here to help you create a space you love, with products built to endure and a team that’s always got your back.
• •Headline: Brighten Your Mornings with Mood Living Quality. Body: Imagine a seamlessly lit, steam-free mirror every day. Our illuminated cabinets are designed with your comfort and convenience in mind. Experience the difference quality craftsmanship makes.
• •Headline: The Mood Living Promise: Beautiful Bathrooms, Happy Customers. Body: For over three decades, our family has been dedicated to bringing you the best in bathroom mirrors and cabinets. We value your trust as much as we value exceptional design. Discover your new favourite piece today.