Brand Tone

Artisanal, Narrative-driven, and Eco-conscious

Brand Values

• •Craftsmanship & Quality
• •Sustainability & Respect for Nature
• •Uniqueness & Personalization
• •Storytelling
• •Authenticity & Transparency

Best Practices

• •Lead with the Story: Always connect the product back to its origin. Whether it's the type of wood, its history, or the crafting process, the narrative is the most unique selling point.
• •Use Sensory and Emotive Language: Employ words that evoke feeling and texture. Terms like "warmth," "character," "rustic," "sculptural," "wild," and "soul" are powerful and align perfectly with the brand.
• •Highlight Sustainability as a Feature: Frame the use of reclaimed and natural materials not just as an ethical choice, but as a key feature that adds to the beauty and individuality of each piece.
• •Maintain the Founder's Voice: Continue to feature Andy and Nic in the brand's storytelling. Using "we" and "our studio" reinforces the personal, small-business feel that customers trust.
• •Emphasize the "Why," Not Just the "What": Instead of just describing a lamp's dimensions, explain *why* it was designed that way—to create a cozy feeling, to showcase the wood's natural form, or to tell a story. This aligns with the value proposition of selling an atmosphere, not just an object.

Social Perception

The public perceives MooBoo Home as a high-end, trustworthy, and authentic artisan brand.

Copy Examples

• •More than a lamp, it’s a story. Our Charlotte floor lamp, handcrafted from a naturally fallen Devon oak branch, brings a piece of the wild inside. Each curve and grain tells a tale of nature, now ready to light up your own stories at home. #MooBooHome #HandcraftedLighting #SustainableDesign #RusticDecor #MadeInDevon
• •Salvaged from a 19th-century Devonshire barn, this reclaimed timber beam begins its new chapter as the centerpiece of your home. We’ve paired its rugged history with vintage-style fittings and warm, energy-efficient bulbs to create a chandelier that’s both a conversation starter and a beacon of sustainable luxury. Illuminate your space with a piece of history.
• •Lighting with Soul. Handcrafted in Devon from Reclaimed Wood.
• •Bring the Story of the Forest into Your Home 🌳
• •Tired of generic home lighting? Discover MooBoo Home. We create award-winning, bespoke lamps from wind-fallen and reclaimed wood in our Devon studio. Each piece is unique, sustainable, and full of character. See how we blend nature and light—shop our collection now.