Brand Tone

Thoughtful & Caring, Appreciative & Warm, Aspirational & Quality-Focused, Friendly & Approachable, Enthusiastic & Adventure-Inspired

Brand Values

• •Quality
• •Customer Satisfaction & Service
• •Thoughtfulness & Personalization
• •Sustainability & Ethical Sourcing
• •Joy of Gifting & Connection
• •Supporting Experiences & Wellbeing

Best Practices

• •Always Emphasize Thoughtfulness: Frame copy around the sentiment behind the gift. Use words like 'thoughtful,' 'curated with care,' 'heartfelt,' and 'special touch.'
• •Maintain a Warm and Appreciative Voice: Thank customers, celebrate occasions with genuine enthusiasm, and make the recipient feel cherished through the language used. For example, 'A little something to brighten their day,' or 'Crafted to delight...'
• •Use Quality-Evoking Language (Subtly): Incorporate words like 'luxury,' 'artisanal,' 'premium,' 'indulgent,' and 'beautifully presented' naturally within the copy, reinforcing the quality without sounding pretentious.
• •Keep it Personal and Approachable: Even when describing luxury, maintain a friendly tone. Use 'you' and 'your recipient' to create a direct connection. Share stories or the 'why' behind certain products or hampers to add a personal touch, similar to the founder's message.
• •Infuse a Sense of Joy and Occasion: Whether it's a grand celebration or a simple 'thinking of you,' the copy should reflect the positive emotion associated with gifting and receiving. Use uplifting language and focus on the experience the hamper will provide.

Social Perception

Highly Positive, Gift-Worthy & Reliable, Good Value (for the quality), Responsive Customer Service

Copy Examples

• •Make their day unforgettable! ✨ Our [Hamper Name] Birthday Hamper is packed with joy, artisanal treats, and a sprinkle of luxury they truly deserve. Because every birthday calls for a little bit of Monty & Ridge magic. Tap to shop and send a bundle of happiness! #MontyAndRidge #BirthdayGift #LuxuryHamper #GiftIdeas #CelebrateInStyle
• •Sometimes, the smallest gestures make the biggest impact. ❤️ Let them know you're thinking of them with our charming [Letterbox Gift Name], delivered right through their door. A little box of comfort and joy, no signature required. Shop now: [Link] #MontyAndRidge #ThinkingOfYou #LetterboxGift #CarePackage #SendLove
• •Elevate Your Corporate Gifting. Show appreciation with bespoke hampers from Monty & Ridge. Thoughtfully curated, beautifully presented, and tailored to reflect your brand's excellence. Enquire today for unique gifting solutions. [Link to Corporate Page] #CorporateGifts #ClientAppreciation #EmployeeRewards #LuxuryHampersUK #MontyAndRidge
• •Subject: Craft the Perfect Gift with Monty & Ridge! Snippet: Can't find *exactly* what you're looking for? With our 'Build Your Own Hamper' service, you become the gifting artist! Select their favourite treats, drinks, and little luxuries to create a truly personal and unforgettable present. Start designing their dream hamper today! [Link]
• •At Monty & Ridge, we believe that a beautiful gift shouldn't cost the Earth. We're committed to sustainability, from ethically sourced artisan products to environmentally friendly packaging that’s both reusable and recyclable. Gift thoughtfully, gift beautifully, gift consciously. Learn more about our values: [Link] #SustainableGifting #EthicalChoices #MontyAndRidgeCares #LuxuryHampers