Brand Tone

Friendly, Enthusiastic, Trendy, and Value-Oriented

Brand Values

• •Customer Satisfaction & Joy
• •Quality and Style
• •Passion for Product
• •Accessibility/Affordability
• •Trustworthiness

Best Practices

• •Create a "Brand Voice Chart": Document key characteristics of your tone (e.g., "Playful," "Helpful," "Enthusiastic," "Slightly Informal") with "Do's and Don'ts" for word choices, sentence structure, and common phrases. For Montuurtjevoorjou, "Do" use exclamation points to convey enthusiasm, "Don't" use overly technical jargon.
• •Know Your Audience Intimately: Understand their language, what excites them (e.g., trends, affordability, festivals), and their pain points (e.g., finding stylish but protective eyewear that isn't expensive). Tailor copy to resonate with this.
• •Use "We" and "You" Consistently: Foster a direct, personal connection. "We" (Jasper and Kim/the Montuurtjevoorjou team) are here to help "you" (the customer) find your perfect sunglasses and feel great.
• •Incorporate Storytelling Elements: Briefly share the brand's passion and origin story, as seen in their "About Us" page. This humanizes the brand and makes the tone more authentic and engaging.
• •Review and Edit Through a "Tone Lens": Before publishing any copy (website, social media, ads), reread it specifically asking: "Does this sound like Montuurtjevoorjou?" Ensure it aligns with the established enthusiastic, friendly, trendy, and value-driven voice. Check for consistency across all platforms, adapting slightly for the nuances of each (e.g., TikTok might be more informal than an email).

Social Perception

Positive for price and delivery, Reliable and Secure, Trendy and Current, Customer-Focused

Copy Examples

• •Headline: Shine On Without Breaking The Bank! ✨ Your Perfect Shades Await. Body: Hey sunshine lovers! Ready to rock the latest looks? At Montuurtjevoorjou, we believe everyone deserves to sparkle. Discover our huge collection of trendy, UV400 protected sunglasses – all at prices that will make you smile! Your next favorite pair is just a click away.
• •Headline: Festival Season is CALLING! 🕶️ Grab Your Winning Look. Body: Got your tickets? Got your crew? Now get the shades! Montuurtjevoorjou has the hottest festival sunglasses to complete your vibe. Stand out, stay protected, and dance till dawn. Affordable styles, unbeatable fun!
• •Headline: From Classic Cool to Modern Must-Haves – We’ve Got Your Style! 😎 Body: Jasper and Kim here, founders of Montuurtjevoorjou! We started this journey fueled by our passion for sunglasses, and we’re thrilled to help you find *your* perfect match. Quality, style, and a whole lotta love in every pair. What’s your pick today?
• •Headline: Double the Style, Half the Worry! 😉 (Offer-focused) Body: Why choose just one? With our [mention current offer, e.g., "50% off your 2nd pair"] deal, you can snag two amazing looks for less! Perfect for sharing with a friend or just treating yourself. Quality sunglasses, amazing prices – that's our promise.
• •Headline: Your Eyes Deserve the Best (Without the Hefty Price Tag!). ☀️ Body: Protect those peepers in style! All Montuurtjevoorjou sunglasses come with UV400 protection because we care about your eyes as much as your look. Explore our collection of affordable, high-quality sunglasses and step out in confidence.