Brand Tone

Sophisticated & Elegant, Evocative & Story-driven, Philosophical & Purposeful, Respectful & Appreciative (of craftsmanship and culture)

Brand Values

• •Nomadism
• •Craftsmanship
• •Quality over Quantity
• •Authenticity
• •Cultural Exchange & Learning
• •Timelessness
• •Mindful Consumption/Sustainability (implied)

Best Practices

• •Embrace Storytelling: Don't just describe products; narrate their origin, the inspiration behind them, or the experiences they are designed for. Connect each item to the overarching theme of nomadism and cultural discovery.
• •Use Evocative and Sensory Language: Appeal to the reader's imagination by using descriptive words that evoke sights, smells, textures, and emotions associated with travel, craftsmanship, and luxury. Words like "timeless," "handcrafted," "essence," "journey," "heritage" fit well.
• •Maintain an Elevated and Refined Voice: Avoid slang, overly casual language, or aggressive sales tactics. The tone should be consistently sophisticated, calm, and confident, reflecting the premium nature of the brand.
• •Weave in Core Values: Regularly reinforce the brand's philosophy of nomadism, quality, authenticity, and cultural appreciation in your copy, whether it's a product description, social media post, or "About Us" text.
• •Focus on "Less but Better": Subtly communicate the idea that Montroi products are investments – timeless pieces that offer enduring value and enrich a thoughtful lifestyle, rather than fleeting trends.

Social Perception

Luxury & High-Quality, Artisanal & Unique, For the Discerning Traveler, Cultured & Sophisticated, Evocative of a Journey

Copy Examples

• •The Montroi Nomad Backpack: More than an accessory, it's a repository for your journeys. Crafted from the finest European calf leather, designed to age as gracefully as the stories it will carry. Your constant companion on the path to discovery.
• •To be a nomad is to seek understanding beyond borders, to find beauty in shared experiences. Montroi crafts the essentials for this journey, each piece a silent testament to a world connected by curiosity and craftsmanship.
• •Our Samarkand Bloom candle: an olfactory homage to the ancient city, where whispers of spice and desert rose still linger on the Silk Route air. Hand-poured in Grasse, it’s an invitation to let your senses wander.
• •Meet our artisans in Jaipur, where generations have perfected the art of hand-block printing. Each Montroi travel scarf holds their dedication, a piece of their heritage, and the vibrant spirit of Rajasthan, carried forth into the world.
• •Explore the Montroi collection. Discover objects designed for a life less ordinary, for those who find home in the journey itself. Begin your next chapter with intention and enduring style.