Brand Tone

Nurturing & Sensorial, Trustworthy & Transparent, Empowering & Confident, Approachable & Friendly

Brand Values

• •Natural & Organic Quality
• •Handmade Care
• •Customer Well-being & Self-Care
• •Ethical Practices
• •Sensory Experience
• •Affordable Luxury

Best Practices

• •Develop a Core Messaging Guide: Document key brand phrases (like "Unlock Your Inner Radiance"), value propositions (natural, handmade, sensorial), and a list of "on-brand" and "off-brand" words/phrases.
• •Prioritize Sensory Language: Consistently use evocative words that appeal to touch, smell, and sight to describe products (e.g., "silky," "creamy," "divine scent," "radiant glow").
• •Emphasize Natural & Ethical Aspects: Weave in terms like "natural," "organic," "handmade," "cruelty-free," and "vegan" authentically and regularly, reinforcing these core values.
• •Maintain an Empowering and Positive Voice: Frame product benefits in terms of how they make the customer feel (confident, radiant, pampered, good in their own skin).
• •Adapt to Platform Nuances While Retaining Core Tone: While the core tone should remain consistent, adjust the specific delivery for different platforms. For example, TikTok can be more informal and behind-the-scenes, while website copy might be slightly more descriptive and polished. The friendly, approachable, and sometimes playful tone seen on TikTok seems to work well.

Social Perception

Positive for Scent & Texture, Associated with "Smelling Good" & "Feeling Good", Trust in Natural/Handmade Quality, Trendy & Desirable (among certain niches), Good Customer Service (via Etsy)

Copy Examples

• •Indulge your skin and senses. Our new [Scent Name] Body Melt, handcrafted with the purest natural butters and oils, cocoons you in rich, creamy hydration. Unlock your inner radiance and let your skin feel as divine as it smells. #HandmadeLuxury #NaturalGlow
• •Your signature scent story starts here. Discover Mon Trésor's captivating perfume oils – vegan, cruelty-free, and blended to make you unforgettable. Which enchanting aroma will you choose today? #SensoryEscape #EthicalBeauty
• •More than just skincare, it's a ritual. ✨ At Mon Trésor, we lovingly handcraft each product in small batches, because you deserve the purest, most radiant care. What's your favorite self-care moment? #UnlockYourRadiance #MonTresorBeautyCare
• •No secrets here, just pure goodness. Our [Product Name] is made with ingredients you can trust (and pronounce!). Experience the power of nature to nourish your skin. Because beauty should feel this good, naturally. #CleanBeauty #NaturallyYou
• •Ready to turn heads? 😉 Our [Product Name/Collection] just dropped (or is on special offer!). Get ready to smell amazing, feel incredible, and own your glow. You deserve this treasure. #TreatYourself #MonTresorMagic