Brand Tone

Passionate & Purpose-Driven, Informative & Transparent, Creative & Artistic, Conscious & Responsible, Community-Oriented & Engaging, Slightly Playful & Inspiring

Brand Values

• •Sustainability: This is central, demonstrated through recycled materials, fair European production, ZeroWaste efforts, repair services, and rental models.
• •Ethical Production: Commitment to fair labor practices and transparency in their supply chain.
• •Art & Creativity: Integrating unique designs from artists is a key differentiator.
• •Functionality & Quality: Creating durable, high-performance outerwear suitable for both outdoor adventures and urban life.
• •Transparency & Honesty: Open communication about their processes and sustainability journey.
• •Circularity & Longevity: Designing products to last and offering solutions like repairs and rentals to extend their lifecycle.
• •Innovation: Constantly seeking better, more sustainable materials and production methods.

Best Practices

• •Anchor in Your Values: Always circle back to Montreet's core values of sustainability, art, ethics, functionality, and transparency. Let these guide the messaging.
• •Speak with Passion and Authenticity: Share the genuine enthusiasm for your mission. Avoid overly corporate or generic language. Let the passion for art and a better planet shine through.
• •Educate and Inspire: Use copy to inform your audience about sustainable practices, the artists you work with, and the benefits of your materials, inspiring them to make conscious choices.
• •Maintain Visual-Verbal Harmony: Ensure the tone of your copy aligns with your visual branding (which is already vibrant and artistic on Instagram). The words should feel like they belong with the images.
• •Engage Your Community: Use language that invites conversation and connection. Ask questions, share stories (both yours and your customers'), and foster a sense of belonging around your brand's mission.

Social Perception

Montreet is perceived as a highly ethical and environmentally conscious brand within the sustainable fashion space. It's seen as innovative for its artist collaborations, unique designs, and circular economy initiatives like rentals and repairs. The brand is recognized for its commitment to quality and functionality in its outerwear. There's an appreciation for their transparency regarding materials and production. Customers who align with values of sustainability, art, and conscious consumption are likely to have a very positive perception of Montreet.

Copy Examples

• •Headline: Wear Your Art. Protect Your Planet. Body: Discover Montreet: Where vibrant artist designs meet cutting-edge recycled materials. Our outerwear isn't just made to explore the world, it's made to respect it. #Montreet #SustainableStyle #ArtMeetsAdventure
• •Headline: Go Beyond the Seams. Body: We believe in fashion that tells a story – of creativity, of responsibility, of a brighter future. That’s why every Montreet piece is ethically crafted in Europe with transparently sourced, eco-friendly materials. Ready to make a statement? #ConsciousFashion #MontreetValues #WearTheChange
• •Headline: Adventure-Proof. Earth-Approved. Body: From mountain peaks to city streets, our technical outerwear is designed for every journey. And because we love our playground, we make it sustainable – with recycled fabrics, repair services, and even rental options. Explore functionality with a conscience. #MontreetOuterwear #EcoPerformance #CircularFashion
• •Headline: Not Just a Jacket. It's a Canvas. Body: Each Montreet design is a collaboration with talented Austrian artists, bringing unique, wearable art to your wardrobe. Express yourself while supporting creativity and sustainability. Who says technical can't be breathtaking? #ArtistDesigned #SustainableOuterwear #Montreet
• •Headline: Join the Montreet Movement: Fashion That Cares. Body: We're not just making clothes; we're building a community dedicated to positive change. With every stitch made from recycled materials and every design born from passion, we're proving style and sustainability go hand-in-hand. Be part of it. #EthicalFashion #SustainableCommunity #Montreet