Brand Tone

Professional, Knowledgeable, Service-Oriented, Trustworthy/Reliable, Direct/Straightforward

Brand Values

• •Expertise & Knowledge
• •Customer Service
• •Product Availability & Selection
• •Safety & Responsibility
• •Community Focus

Best Practices

• •Prioritize Clarity and Accuracy: Given the nature of the products, all information must be precise, unambiguous, and factual. Avoid jargon where possible, or explain it clearly for less experienced customers.
• •Emphasize Expertise and Experience: Casually and confidently weave in references to the staff's knowledge and the store's long-standing presence in the community. This builds trust.
• •Maintain a Professional and Respectful Voice: The tone should always be respectful of the products and the serious nature of their use. Avoid overly casual, flippant, or aggressive language.
• •Focus on Customer Support and Guidance: Highlight the availability of staff to help, answer questions, and guide customers in their selections. This reinforces the service-oriented aspect.
• •Ensure Legal and Regulatory Compliance in All Communications: All marketing copy must be mindful of the strict regulations surrounding firearms advertising. Language should be responsible and adhere to all legal requirements.

Social Perception

The perception is that of a specialized retailer fulfilling a specific market demand. Customers view Montreal International Sports as a reliable source for firearms and accessories, with positive feedback on customer service and staff helpfulness.

Copy Examples

• •Your Trusted Source for Firearms and Shooting Sports in Montreal. Decades of Experience, Unmatched Selection, Expert Advice.
• •Precision Optics for Every Marksman. Explore our curated collection of high-performance scopes and sights, backed by our knowledgeable team.
• •Serving Quebec's hunting and sport shooting community for over 25 years. At Montreal International Sports, we're committed to providing quality equipment and dedicated service.
• •Have Questions? Our experienced staff is here to assist you in finding the right gear. Contact us today or visit our Ville Saint-Laurent store.
• •Stay informed on new arrivals, industry best practices, and store updates. Subscribe to the Montreal International Sports newsletter for expert insights.