Brand Tone

Helpful & Knowledgeable, Friendly & Approachable, Community-Oriented, Reliable & Trustworthy

Brand Values

• •Customer Service & Expertise
• •Quality Products
• •Local Community Support
• •Comprehensive Solutions
• •Pet-Friendliness

Best Practices

• •Prioritize Helpfulness: Ensure all copy, whether product descriptions or social media posts, aims to provide genuine help, advice, or solutions to customer needs.
• •Maintain a Friendly, Neighborly Voice: Use approachable language. Address customers directly (e.g., "you," "your garden"). Keep the tone conversational and warm, reflecting the "locally-owned" feel.
• •Showcase Expertise Authentically: Share knowledge through tips, how-to content, and by highlighting the experience of the staff without being overly technical or condescending.
• •Emphasize Community Connection: Regularly feature local events, partnerships, or customer stories. Use language that reinforces a sense of belonging and shared community values.
• •Be Consistent Across Platforms: Ensure the tone used on the website, social media, in-store signage, and any advertising materials is harmonious and consistently reflects the core values of being helpful, friendly, knowledgeable, and community-focused.

Social Perception

Customers generally perceive Montpelier Agway as a valuable local resource with a knowledgeable and friendly staff. It's seen as a reliable place for a wide range of products, especially for pet, garden, and farm needs. The store is recognized as being actively involved in and supportive of the local community. Its pet-friendly nature is appreciated by animal owners.

Copy Examples

• •Headline: "Your Best Garden Yet Starts at Montpelier Agway! 🌻" Body: "From vibrant veggie starts to organic soils and expert advice, we've got everything you need to make your summer garden thrive. Stop by and let our friendly team help you pick the perfect plants and supplies! #MontpelierGardening #LocalExperts"
• •Headline: "Happy Pets, Happy Home. 🐾" Body: "Keep your furry friends healthy and happy with our wide selection of premium pet foods, durable toys, and cozy beds. Plus, don't forget our convenient self-serve dog wash! Your local stop for all things pet. #MontpelierPets #AgwayCares"
• •Headline: "Beat the Chill: Propane Refills & Cozy Essentials Here!" Body: "Vermont weather can be unpredictable! Be ready with reliable propane refills from Montpelier Agway. We also stock quality workwear and heating supplies to keep you warm all season. #StayWarmVT #AgwayReliable"
• •Headline: "Ask Our Experts! We're More Than Just a Store. 🌱" Body: "Got a tricky gardening question? Need advice on the best feed for your flock? Our knowledgeable team at Montpelier Agway is always here to help. We're passionate about what we do! #CommunityStrong #AgwayKnows"
• •Headline: "Fresh Arrivals Weekly! Discover What's New at Agway." Body: "From the latest in lawn care to new seasonal decor and the trusted brands you love, there's always something new to explore at Montpelier Agway. Follow us for updates and visit us today! #ShopLocalMontpelier #AgwayFinds"