Brand Tone

Encouraging & Empowering, Accessible & Inclusive, Inspiring & Creative, Supportive & Community-Oriented, Enthusiastic & Passionate, Value-Driven

Brand Values

• •Creativity for All: Making art accessible to everyone, regardless of age, skill, or budget.
• •Empowerment: Providing the tools and inspiration for individuals to unleash their creative potential.
• •Affordability: Offering quality art supplies at prices that don't hinder artistic exploration.
• •Community: Building a supportive network where artists can connect, learn, and share.
• •Inspiration: Sparking new ideas and encouraging artistic expression.
• •Learning & Growth: Supporting artists in developing their skills through tutorials and resources.
• •Quality & Value: Striving to offer the best possible products for the price point.

Best Practices

• •Always Empower and Encourage: Frame messaging around what the user can achieve. Use words like "you can," "discover," "unleash," "create," "explore." Avoid overly technical or intimidating language.
• •Focus on the Joy of the Process: Highlight the fun, relaxation, and satisfaction that comes from creating art, not just the end result. Emphasize the journey of learning and experimentation.
• •Foster Community and Inclusivity: Use inviting language ("join us," "we're in this together," "share your art"). Actively encourage interaction and showcase user-generated content to make everyone feel part of the Mont Marte family.
• •Be Visually Descriptive and Inspiring: Since art is visual, use words that evoke imagery, color, and texture, even in text-based copy. Paint a picture with your words to spark the reader's imagination.
• •Maintain Authenticity and Passion: Let the genuine love for art shine through. Whether it’s excitement about a new product or a helpful tip, the underlying passion for creativity should be palpable and relatable.

Social Perception

Mont Marte is widely perceived as a go-to brand for affordable art supplies, particularly favored by beginners, students, hobbyists, and those looking to explore new mediums without significant investment. It's seen as an enabler of creativity, breaking down financial barriers that might otherwise prevent people from engaging in art. The brand is recognized for its extensive product range, catering to diverse artistic needs. There's a strong appreciation for their online community engagement and the free educational resources they provide (tutorials, tips). While some professional artists might opt for more expensive, specialized brands for certain applications, Mont Marte is generally respected for the quality it delivers within its price segment and is often used even by professionals for sketching, studies, or specific projects where budget is a consideration.

Copy Examples

• •Instagram Post (Showcasing new watercolor set): Dive into a world of color! 🎨 Our new 'AquaBloom' watercolor set is here to help your creativity blossom. Perfect for dreamy landscapes or vibrant abstracts – what will you create first? Tag a friend who needs a splash of inspiration! #MontMarte #ArtForAll #WatercolorDreams #UnleashYourArt
• •Facebook Ad (Targeting beginners): Always wanted to paint but didn't know where to start? We believe everyone has an artist inside! Our beginner-friendly acrylic sets come with everything you need to take that first exciting step. Less spending, more creating. Start your art journey with Mont Marte today! Learn more: [Link]
• •TikTok Video Caption (Fast-paced pouring art): Whoosh! ✨ Obsessed with these cells! Our pouring paint makes magic happen. Give it a go – it’s easier than you think! 😉 #MontMarteArt #PouringPaint #SatisfyingArt #CreativeFun #ArtTok
• •Website Blog Post Title/Intro (Tutorial): Title: Unlock Your Inner Portrait Artist: A Simple Guide for Beginners Intro: Ever marveled at a beautiful portrait and thought, 'I wish I could do that'? Guess what? You can! At Mont Marte, we're all about making art accessible. Let's break down the basics of portraiture together, step-by-step. Grab your pencils, and let's create!
• •Email Newsletter Snippet (Promoting a sale): Hey Creative Soul! Ready to stock up on inspiration? Our Spring Art Sale is ON! Get [X]% off your favorite Mont Marte supplies and bring those brilliant ideas to life without breaking the bank. Your next masterpiece awaits! Shop now: [Link]