Brand Tone

luxurious, elegant, and sophisticated. Also thoughtful and personal.

Brand Values

• •Quality & Craftsmanship
• •Personalization & Uniqueness
• •Luxury & Elegance
• •Customer Satisfaction & Service
• •Sustainability
• •Thoughtful Gifting

Best Practices

• •Emphasize Luxury and Elegance: Use sophisticated and evocative language. Words like "curated," "bespoke," "timeless," "refined," and "exquisite" align with the brand's positioning.
• •Highlight Personalization: Always bring attention to the customisation aspect. Phrases like "uniquely yours," "personalised to perfection," or "monogrammed elegance" reinforce this key selling point.
• •Focus on the Gifting Experience: Frame products as solutions for "unforgettable gifts," "cherished keepsakes," or ways to "celebrate special moments." Connect the product to the emotion of giving and receiving.
• •Maintain Visual Consistency: Ensure that all accompanying imagery and design elements reflect the same luxurious and elegant tone as the copy. This includes high-quality photography and a clean, sophisticated aesthetic seen across their platforms.
• •Incorporate Values Subtly: Weave in mentions of quality craftsmanship and sustainability where appropriate, reinforcing these brand pillars without overshadowing the core message of luxury and personalization. For instance, "Consciously crafted, luxuriously gifted."

Social Perception

high-quality, beautiful, and elegant personalized gifts. Seen as a go-to for special occasion gifts, particularly for weddings, anniversaries, and milestone birthdays.

Copy Examples

• •Headline: Elevate the Occasion. Discover Mont Laurént. Body: More than a gift, it's a cherished memory. Our personalised French crystal glassware and monogrammed leather accessories are crafted to make every moment unforgettable.
• •Headline: Uniquely Yours. Exquisitely Mont Laurént. Body: Find the perfect expression of your sentiment. With complimentary personalisation, create a truly bespoke gift that speaks volumes.
• •Headline: The Art of Thoughtful Gifting, Perfected. Body: From timeless leather travel wallets to elegant crystal wine glasses, each Mont Laurént piece is designed with passion and crafted for lasting impressions. Sustainable luxury, beautifully packaged.
• •Headline: Celebrate Love, Celebrate with Mont Laurént. Body: Searching for that unforgettable wedding or anniversary gift? Our curated collection of personalised treasures offers a touch of luxury and a lifetime of joy.
• •Headline: Beyond Gifting. Beyond Expectation. Body: Experience the Mont Laurént difference. Exceptional quality, meticulous personalisation, and a commitment to sustainable elegance. Gift now, pay later.