Brand Tone

Immersive & Evocative, Community-Oriented & Welcoming, Enthusiastic & Celebratory, Respectful & Conscious, Authentic & Traditional (with a modern twist)

Brand Values

• •Community & Togetherness
• •Love of Celtic Culture & Music
• •Connection with Nature
• •Joy & Celebration
• •Respect & Sustainability
• •Escape & Freedom
• •Inclusivity & Participation

Best Practices

• •Embrace Storytelling: Frame the festival not just as an event, but as an ongoing story or a journey to a special world. Use narrative language that invites participation.
• •Champion "Il Popolo di Montelago": Consistently use this term and highlight the community aspect. Address the audience as if they are already part of, or are about to join, this unique family.
• •Use Evocative and Sensory Language: Appeal to all senses by describing the sounds of music, the sights of the landscape and costumes, the taste of food, and the feeling of camaraderie and connection to nature.
• •Balance Tradition with Inclusivity: While emphasizing Celtic roots, ensure the language is welcoming to newcomers and reflects the diverse range of music and activities available.
• •Maintain Enthusiasm and Authenticity: Let the genuine passion for Celtic culture, music, and the festival experience shine through in all communications. Avoid overly corporate or generic phrasing.

Social Perception

A Unique & Magical Escape, A Strong, Passionate Community, Authentic Celebration of Celtic Culture, Well-Organized & Diverse, Environmentally Conscious, A Must-Attend Event

Copy Examples

• •Headline: Step Into the Legend. Join the People of Montelago. Body: For three days, the mountains awaken with ancient rhythms and kindred spirits. Dance under the stars, learn timeless crafts, and become part of a story whispered on the wind. The Montelago Celtic Festival isn't just an event; it's where you belong. Are you ready to come home?
• •Headline: Montelago Awaits: More Than Music, It's Magic. Body: Feel the pulse of the pipes, the thrill of ancient games, the warmth of the fire circle. From dawn's first light to the deepest night, immerse yourself in a world of Celtic wonder. Workshops, feasting, and the unbreakable bond of the Popolo di Montelago. Your adventure begins now!
• •Headline: Answer the Call of the Highlands. (Italian Apennines Edition!) Body: Leave the mundane behind and journey to a realm where Celtic heartbeats echo through the valleys. Music that stirs the soul, traditions that live on, and a community that welcomes you with open arms. Discover the magic of Montelago Celtic Festival – your annual escape to a world of joy and wonder.
• •Headline: Forge Your Montelago Story. Body: Will it be the thrill of the Highland Games? The intricate melodies of a harp workshop? Or the shared laughter with new friends around a crackling fire? At Montelago Celtic Festival, every path leads to an unforgettable experience. Come, live the legend with us, respectfully and joyfully.
• •Headline: The Spirit of Montelago: Wild, Free, and Forever Celtic. Body: Breathe the mountain air, lose yourself in the music, and connect with a tribe that shares your passion. From roaring folk-metal anthems to the delicate notes of a lone flute, Montelago Celtic Festival celebrates the enduring spirit of Celtic culture in all its forms. Be part of the tradition. Be part of the magic.