Brand Tone

Artistic and Evocative, Nature-centric and Reverent, Whimsical and Imaginative, Thought-provoking and Reflective, Authentic and Rooted, Established and Respected

Brand Values

• •Love and Preservation of Nature
• •Artistic Integrity and Excellence
• •Storytelling and Myth-Making
• •Connection to Place
• •Imagination and Whimsy
• •Environmental Consciousness
• •Legacy and Influence

Best Practices

• •Emphasize Storytelling: Frame descriptions of artworks and the artist around narratives, whether they are about the depicted scene, the artist's inspiration, or the cultural context of the West.
• •Use Vivid, Sensory, and Evocative Language: Employ words that appeal to the senses and create a strong visual and emotional connection to the art and the landscapes it represents (e.g., "sweeping vistas," "jagged peaks," "dreamy aesthetics," "luminous").
• •Balance Reverence with Whimsy: Maintain a deep respect for nature and serious artistic themes while allowing for the playful, humorous, and imaginative elements that are hallmarks of Dolack's style.
• •Root the Narrative in Place (Montana): Consistently connect the art and the artist to Montana, its unique environment, and its cultural significance. Highlight the "Big Sky" inspiration.
• •Subtly Weave in Values: While not overtly preachy, allow the underlying values of conservation, environmental awareness, and the human-nature connection to inform the tone and messaging.

Social Perception

Monte Dolack is widely perceived as an iconic and highly respected Montana artist, a key figure in the visual arts of the American West. His art is seen as uniquely capturing the essence, beauty, and sometimes the "magic" of Montana's natural environment and its wildlife. The public and critics appreciate his distinctive style that often blends realism with imaginative, whimsical, and surreal elements, making his work both accessible and thought-provoking. He is recognized for his environmental advocacy through his art, with many pieces highlighting conservation themes. His work is considered highly collectible, with a strong following both regionally and internationally. There's a perception of him as a "myth-maker" and a storyteller whose art delves into the narratives and character of the "New West."

Copy Examples

• •Headline: Step into the Wild Heart of Montana. Body: Discover the evocative world of Monte Dolack, where art captures the untamed spirit of nature and the vibrant life within it. Explore paintings and prints that bring the magic of the mountains to your home.
• •Headline: Where Myth Meets Majesty. Body: Monte Dolack's art is a journey into landscapes both real and imagined. Encounter whimsical wildlife and breathtaking vistas that tell the timeless stories of the American West.
• •Headline: Art That Speaks for the Wild. Body: For decades, Monte Dolack has translated his passion for nature into iconic imagery. Each piece is a vibrant call to appreciate and protect the delicate beauty of our environment. Find a piece that resonates with your wild soul.
• •Headline: Own a Piece of the Living West. Body: Monte Dolack's distinctive blend of meticulous realism and playful surrealism has captivated collectors worldwide. Bring home a celebrated work of art that embodies the enduring allure of Montana.
• •Headline: More Than Just a Painting – It's a Montana Story. Body: Let the rich colors, intricate details, and imaginative spirit of Monte Dolack's art transport you. Discover a vision that celebrates the interconnectedness of life, landscape, and legend.