Tono de Marca

Aspirational, Sophisticated, and Convivial

Valores de Marca

• •Connection and Conviviality
• •Monégasque Heritage
• •Quality and Craftsmanship
• •Authenticity
• •Joie de Vivre (The Joy of Living)

Mejores Prácticas

• •Lead with the Lifestyle, Follow with the Product: Always frame the beer within a larger experience. Start with the feeling—friendship, luxury, relaxation, sunshine—and then introduce the beer as the perfect complement to that moment.
• •Balance 'Premium' with 'Personable': Use sophisticated language ('elevated,' 'heritage,' 'flair') to convey quality, but always bring it back to the human element ('friends,' 'shared,' 'moments,' 'community'). The brand's strength is being both exclusive and inclusive.
• •Tell the Founders' Story: Regularly weave the story of Antho and Will into your content. It’s the most powerful tool for communicating authenticity and the core values of friendship and passion.
• •Use Sensory Language Tied to Monaco: Evoke the French Riviera. Use words like 'sun-drenched,' 'golden hour,' 'sea breeze,' 'crisp,' and 'refreshing' to transport the customer to the brand's place of origin.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a professional announcement on LinkedIn about a new partnership or a casual Instagram story, the core tone should remain. The context can change, but the brand's personality—sophisticated yet friendly—must be consistent.

Percepción Social

Monte Carlo Beer is perceived as a premium, regionally significant craft beer with strong international growth potential, deeply tied to the prestigious Monaco lifestyle, and seen as an accessory to Mediterranean leisure, luxury, and meaningful social connections.

Ejemplos de Copy

• •Anchor in the moment. Some days are just better shared. Grab your crew, find your sun, and let the good times flow. This is what we live for. #MonteCarloBeer #BornUnderTheSun
• •The Taste of the Riviera Sunset. Our timeless Blonde Ale is where it all began. Crisp, authentic, and effortlessly refreshing, it’s the perfect companion for life's golden hours. Brewed with pride in Monaco, this is more than a beer—it’s an invitation to relax, connect, and savor the moment.
• •Monaco's Best Kept Secret is Coming to the UK. For years, the taste of Monte Carlo has been a privilege of the Riviera. Now, it's your turn. Discover the super-premium lager born from Monaco's sun and spirit of friendship. An elevated experience awaits. Are you ready? #MonteCarloBeerUK
• •Wear the Vibe. It’s more than a logo; it’s a lifestyle. Our classic cap is for those who chase the sun and celebrate every moment. The perfect accessory for your next adventure, from the shores of the Riviera to your own backyard. #MCBStyle
• •You're Invited to an Evening with Monte Carlo Beer. Join us for an exclusive tasting event where flavor meets flair. Experience our full range of craft beers, meet our founders, and soak in the good times. Let's raise a glass to the moments that connect us. RSVP to secure your place.