Brand Tone

Authentic, Respectful, Serene & Natural, Informative & Passionate, Ethical & Conscious

Brand Values

• •Sustainability: Protecting and preserving the ancient forests of Northern Thailand. Promoting biodiversity and natural cultivation methods.
• •Community & Fair Partnership: Ensuring fair income and supporting the livelihood of the Lahu hill tribe. Respecting their culture and traditional knowledge.
• •Authenticity & Purity: Offering 100% natural, wild-grown tea, free from pesticides and artificial interventions. Transparency in their sourcing and processes.
• •Quality & Craftsmanship: Valuing the unique characteristics and superior taste of wild tea, processed with care.
• •Connection to Nature: Fostering an appreciation for the natural world and its resources.

Best Practices

• •Embrace Storytelling: Always weave in elements of Monteaco's origin, the Lahu partnership, and the "wild" aspect. Every piece of copy is an opportunity to reinforce the narrative.
• •Use Evocative, Natural Language: Employ words that conjure images of the forest, nature, purity, and tranquility (e.g., "ancient," "thriving," "canopy," "mist-laden," "earthy," "vibrant"). Avoid overly corporate or technical jargon.
• •Highlight Ethical & Sustainable Angles: Subtly or overtly remind the audience of the brand's commitment to forest preservation, fair partnerships, and natural cultivation. This is a core differentiator.
• •Maintain a Respectful and Appreciative Voice: Whether talking about the tea, the environment, or the Lahu people, the tone should always be one of deep respect and genuine appreciation.
• •Focus on Authenticity and Transparency: Be honest and open about processes and sourcing. The copy should feel genuine and trustworthy, reflecting the natural purity of the product itself. Avoid hype or exaggerated claims; let the quality and story speak for themselves.

Social Perception

An ethical and environmentally responsible brand, a provider of high-quality, unique tea, authentic and story-driven, a niche brand for conscious consumers, a brand with a calming and natural aesthetic

Copy Examples

• •Sip the spirit of the ancient Thai rainforests. Our Wild Oolong is hand-picked by our Lahu partners from centuries-old trees, thriving naturally under the forest canopy. Each leaf tells a story of biodiversity, untouched purity, and a tradition we're honored to share. Experience a taste as wild and serene as its origin.
• •Beyond the plantation, deep in the mountains of Northern Thailand, our tea grows free. No neat rows, just ancient trees sharing space with a vibrant ecosystem. This is the heart of Monteaco – a commitment to wildness, to the Lahu community who steward these forests, and to a truly exceptional cup of tea. Join us in preserving this precious harmony. #Monteaco #WildTea #ForestFriendly #LahuTribe #SustainableSipping
• •Monteaco was born from a reverence for nature and a deep respect for the people who live in harmony with it. We journeyed to the highlands of Northern Thailand and found not just extraordinary wild tea, but a partnership with the Lahu community. Together, we bring you tea that’s not only exceptional in taste but also a force for good – protecting ancient forests and supporting a vibrant culture.
• •Taste the Untouched: Discover Monteaco's Forest-Grown Wild Teas *(Body snippet)*: Imagine tea nurtured by monsoon rains and mountain air, growing as nature intended. At Monteaco, this isn't a dream, it's the essence of every leaf we offer...
• •Monteaco: Wild Tea. Pure Origin. Conscious Choice. From the ancient forests of Thailand, ethically sourced with the Lahu tribe. Taste the difference nature makes. Explore our collection.