Brand Tone

Sophisticated & Edgy, Passionate & Artistic, Approachable yet Professional, Confident & Visionary

Brand Values

• •Timelessness over Trends
• •Authenticity & Individuality
• •Craftsmanship & Quality
• •Curated Cool & Exclusivity
• •Lived-in Comfort

Best Practices

• •Embrace 'Curated' Language: Use words like 'curated,' 'handpicked,' 'artisanal,' 'timeless,' 'bespoke,' and 'one-of-a-kind' to reinforce the exclusivity and thoughtful selection behind the brand's offerings.
• •Tell a Story: Frame products and design projects with a narrative. Highlight the history of vintage pieces, the craftsmanship of new items, or the inspiration behind a design to create an emotional connection.
• •Balance Sophistication with a Hint of Edge: Maintain an elevated and articulate tone, but don't be afraid to inject personality and a slightly unconventional or 'moody' perspective, reflecting the brand's unique design approach.
• •Focus on Feeling and Experience: Convey not just what the products *are*, but how they make one *feel* – the warmth, the connection, the personality they bring to a space.
• •Maintain Visual-Verbal Cohesion: Ensure the language used in copy directly reflects the aesthetic seen in the brand's visuals (e.g., if showcasing neutral, textured interiors, the copy should evoke similar qualities of calm sophistication and tactile richness).

Social Perception

High-End & Luxurious, Taste-Maker & Trend-Setter, Artistic & Unique, Mysterious & Exclusive, Inspiring & Aspirational

Copy Examples

• •Headline: Beyond the Trend. Beyond the Ordinary. Discover Montana Labelle Lifestyle. Body: We believe true style isn't followed, it's curated. Explore our collection of timeless vintage finds and contemporary designs that tell your story, not ours. Elevate your space with pieces as unique as you are.
• •Instagram Post: Mood. Texture. History. We're not just designing rooms; we're crafting experiences. Dive into a world where vintage charm meets modern edge, and every piece has a soul. Link in bio to explore our latest project. #MontanaLabelleDesign #LivedInLuxury #CuratedCool
• •Product Description (Marble Bowl): Sculpted from nature, curated for your home. Our Portoro marble bowl isn't just an object; it's a statement. Each vein tells a story of time, each curve a testament to enduring design. Own a piece of timeless elegance.
• •Website About Us Snippet: Some call it obsession, we call it design. At Montana Labelle Lifestyle, we live to blend the soul of vintage with the sharpness of contemporary, creating spaces and pieces that resonate deeply and last indefinitely. It's more than decor; it's a feeling.
• •Email Subject: Unearth Your Signature Style with Montana Labelle. Body: Tired of the same? Craving a space that truly reflects you? At Montana Labelle Lifestyle, we source and design pieces that break the mold. From statement marble to unique vintage treasures, let us help you create a home that’s anything but cookie-cutter. Explore our new arrivals.