Brand Tone

Authentic, Rugged, Proudly American, Community-Oriented, Passionate, Down-to-Earth, Hardworking

Brand Values

• •Quality & Craftsmanship
• •American Made
• •Heritage & Tradition
• •Hard Work & The American Dream
• •Customer Relationship & Service
• •Community & Giving Back
• •Authenticity & Passion

Best Practices

• •Emphasize "Made in USA" and Craftsmanship: Consistently highlight that the knives are 100% American-made, often handcrafted or hand-finished in Montana. Detail the quality of materials and the skill involved.
• •Tell the Story: Weave in the narrative of Josh Smith's journey as a Master Bladesmith and the company's origins. This adds authenticity and connects with customers on a personal level.
• •Speak to the "Working Person" and Outdoor Enthusiast: Use language that resonates with hunters, fishers, ranchers, and anyone who values durable, reliable tools for hard work and adventure.
• •Highlight Durability and Legacy ("Generations Promise"): Reinforce the idea that these knives are built to last a lifetime and be passed down, supported by the company’s sharpening and maintenance guarantee.
• •Maintain an Authentic and Transparent Voice: Be genuine. Share behind-the-scenes content, challenges, and successes. Avoid overly corporate or impersonal language. Let the passion for the craft and the lifestyle shine through.

Social Perception

High-Quality, Authentic, Effective Marketers, Proudly American, Exclusive, Community-Focused

Copy Examples

• •Headline: Forged in Montana. Ready for Your Legacy. Body: More than just steel, it’s a promise. A tool crafted with American pride, built to endure the wild, and be there for generations to come. The [Knife Name] – Own a piece of the tradition.
• •Headline: The Last Knife You’ll Ever Need. The First You’ll Want to Pass Down. Body: From the heart of the Rockies to your hand. Every Montana Knife Company blade is a testament to Master Bladesmith Josh Smith’s dedication to unparalleled quality. Backed by our Generations Promise, this isn't just a purchase; it's an investment in American craftsmanship.
• •Headline: Built by Hunters, For Hunters. Body: We know what you demand from your gear because we demand it too. The [Knife Name] is designed for the field, tested in the wild, and crafted right here in the USA. It’s not just a knife; it’s your trusted partner for every adventure.
• •Headline: American Hands. American Steel. American Dream. Body: At Montana Knife Company, we’re not just making knives; we’re reigniting the spirit of American manufacturing. Each blade is a tribute to the hardworking hands that build our nation. Feel the difference quality and dedication make.
• •Headline: More Than a Tool. It’s Our Commitment. Body: Behind every edge is our unwavering commitment to you, our community, and the wild places we explore. Crafted for performance, backed by a lifetime of support. Join the MKC family.