Brand Tone

Romantic & Poetic, Luxurious & Sophisticated, Intimate & Personal, Playful & Edgy (Subtle)

Brand Values

• •Love & Passion
• •Dreams & Aspirations
• •Comfort & Rejuvenation
• •Quality & Craftsmanship
• •Storytelling & Individuality

Best Practices

• •Embrace Poetic Language: Use evocative words, metaphors, and storytelling to create a romantic and dreamy atmosphere. Think enchanting, whispers, cherished, timeless.
• •Focus on Sensory Details: Describe the feel of the fabrics (silky, plush, crisp), the visual appeal (rich colors, elegant designs), and the emotional comfort the products provide.
• •Connect to Deeper Emotions: Go beyond just selling bedding; sell the experience of love, comfort, dreams, and creating a personal sanctuary.
• •Maintain an Element of Sophistication: While romantic, the language should also convey quality, luxury, and timeless elegance. Avoid overly casual or slang terms.
• •Weave in the Brand Story: Subtly remind customers of the Montague & Capulet inspiration – the idea of enduring love and creating a personal fairytale, but always guide it back to the comfort and luxury of the products themselves.

Social Perception

Initial public perception is likely tied to romance, tragedy, and classic literature due to the association of the name with Romeo and Juliet. For those who discover the brand as a home goods store, the perception would likely be one of a provider of luxurious, romantic, and comfort-focused items for the home.

Copy Examples

• •Headline for a new silk bedding collection: Where Dreams Are Spun, and Love Stories Unfold. Discover the Montague & Capulet Silk Collection.
• •Instagram caption for a cozy bedroom image: Wrap yourself in more than just linens; embrace a haven of your own making. Montague & Capulet – for nights as poetic as your heart. #LovetoSleep #MySanctuary
• •Product description for a velvet throw: Drape your world in opulence. Our velvet throw, a touch of old-world romance for your modern-day fairytale. Feel the story.
• •Email subject line for a sale: An Invitation to Dream: Special Indulgences from Montague & Capulet Await.
• •Website banner text: Your Bed: A Sacred Space for Dreams, Passion, and Rejuvenation. Craft yours with Montague & Capulet.