Brand Tone

aspirational, appreciative, and quality-focused

Brand Values

• •Craftsmanship
• •Quality
• •Individuality & Personalization
• •Ethical Integrity & Responsible Production
• •Timeless Style
• •Customer Delight

Best Practices

• •Develop a Brand Voice Guide: Document Mont5's core values, personality traits (e.g., rugged, elegant, artisan, individualistic), and specific language choices (e.g., words to use/avoid). This ensures everyone writing for the brand is aligned.
• •Focus on Storytelling: Weave the brand's narrative—the inspiration from the mountains, the dedication to craftsmanship, the stories of the artisans—into all copy. This creates an emotional connection beyond just the product.
• •Emphasize Quality and Durability with Specifics: Instead of just saying "high quality," describe the type of leather, the renowned zippers, and the meticulous stitching techniques used. This reinforces the value.
• •Maintain a Tone of Appreciative Expertise: Position the brand as knowledgeable and passionate about its craft, while also showing deep appreciation for the customer's desire for quality and individuality. The tone should be confident but not arrogant.
• •Be Consistent Across All Channels: Ensure the language used on the website, social media posts, email marketing, and customer service interactions all reflect the same core brand tone and values. Adapt the formality slightly for the channel, but the essence should remain.

Social Perception

provider of high-quality, beautifully crafted leather goods

Copy Examples

• •Own More Than a Jacket. Possess a Legacy. Each Mont5 piece is handcrafted by master artisans, using only the finest full-grain leather. It’s not just an accessory; it’s a testament to timeless style and enduring quality, made uniquely yours.
• •Beyond Fashion. Beyond Trends. This is Mont5. We believe in the power of individuality. That's why we meticulously craft each leather bag and jacket to your exact specifications. Experience the rugged elegance of personalized luxury.
• •Feel the Difference Craftsmanship Makes. From the hand-selected hides to the final, precise stitch, your Mont5 creation is a journey of passion and skill. Invest in quality that speaks for itself.
• •Inspired by Giants, Crafted for You. Just as the majestic peaks of the Mont5 range endure, so does the quality of our handmade leather goods. Discover functional design and sustainable style that’s built to last.
• •Your Story, Etched in Leather. With Mont5, your style is a bespoke masterpiece. Add a personal touch with custom engraving and wear a piece that’s as unique as your adventures.