Brand Tone

Passionate, knowledgeable, and community-centric, blending professional expertise with genuine hobbyist excitement. Precise, yet accessible and friendly, like advice from an experienced friend.

Brand Values

• •Expertise and Credibility
• •Passion for Rarity
• •Community Engagement
• •Quality and Curation

Best Practices

• •Lead with Passion, Support with Expertise
• •Use Collector's Terminology
• •Tell the Plant's Story
• •Foster Community, Don't Just Broadcast
• •Balance Aspiration with Accessibility

Social Perception

Perceived as a high-end, boutique nursery for serious plant collectors, a source of beautiful, healthy, and rare specimens, with authenticity and authority stemming from the founder's personal involvement.

Copy Examples

• •The moment we've been waiting for. This Philodendron Strawberry Shake is finally showing its true colors, and it's even better than we imagined. Each leaf is a unique masterpiece of cream, pink, and green. A true collector's gem from our private collection, ready for yours. Available now—link in bio. #PhilodendronStrawberryShake #RarePlants #AroidAddict #PlantCollector #LivingArt
• •Curated for Collectors. Explore our private collection of rare and extraordinary aroids, grown with passion and expertise.
• •Hi [Name], It's not every day a Monstera obliqua 'Tiwintza' decides to flower. We've been documenting this rare event in our collection and wanted to share the journey with you. Read our latest blog post to see the inflorescence up close and learn about the unique morphology of this incredible specimen. For the dedicated collector, moments like these are everything.
• •Struggling with compacted Anthurium roots? Here’s a pro-tip from our collection: incorporate more perlite and orchid bark into your mix. It provides the aeration these epiphytes crave, preventing rot and encouraging robust growth. Happy growing! #AnthuriumCare #PlantTips #AroidLover #PlantHacks
• •Leaf of the day! This Anthurium queremalense is stealing the show with its sheer size and elegance. It’s a perfect example of a plant that makes a statement. What's the 'statement plant' in your collection? Share a photo in the comments below—we'd love to see what you're growing!