Tono de Marca

calm, sophisticated, and aspirational

Valores de Marca

• •Simplicity and Minimalism
• •Natural and Organic Living
• •Quality and Craftsmanship
• •Aesthetic Harmony
• •Mindfulness and Serenity

Mejores Prácticas

• •Use a Refined Vocabulary: Employ words like "curated," "serene," "timeless," "minimalist," and "sanctuary" to maintain a sophisticated tone. Avoid overly trendy slang or jargon.
• •Focus on "How it Feels": Write copy that appeals to the senses and emotions. Describe the texture of a blanket, the calming scent of a candle, or the visual peace of an organized space.
• •Keep it Clean and Concise: Mirror the minimalist aesthetic in the writing. Use short sentences, ample white space, and clear, direct language. Let the high-quality images do much of the talking.
• •Maintain a Consistent Narrative: Every piece of copy, from a tweet to a product description, should tell the same story: MONSTERA helps you create a beautiful, calm, and natural home.
• •Incorporate Natural Elements in Language: Use metaphors and descriptions related to nature, light, and tranquility. Phrases like "a breath of fresh air for your home" or "rooted in simplicity" will reinforce the brand's core identity.

Percepción Social

The brand is strongly associated with the popular Monstera houseplant, which is trendy among Millennials and Gen Z, conveying a tropical and calm vibe. This association is positive, linking the brand to aesthetic appeal, nature, and the idea of bringing nature indoors, aligning with modern home decor trends and a desire for peaceful, well-curated living spaces.

Ejemplos de Copy

• •Simplicity in form. Our new ceramic vase is designed to be a quiet statement piece, perfect for a single stem or standing beautifully on its own. Bring a touch of stillness to your space.
• •The art of slow living. Wrap yourself in comfort and create a sanctuary at home with our collection of natural textiles. #MonsteraGoods #SimpleLiving #HomeSanctuary
• •Inspired by Nature, Curated for Your Home.
• •Evoke a sense of calm with our signature scented candle. Hand-poured and crafted with a blend of essential oils, it’s the perfect companion for quiet moments and peaceful evenings. Top notes of sandalwood, heart of amber, and a base of cedar.
• •Your home should be your haven. At MONSTERA, we curate minimalist home goods designed to bring tranquility and style to your everyday. Discover timeless pieces that transform your space. Shop the collection now.