Brand Tone

Empowering, Nurturing, and Chic

Brand Values

• •Mother-Centric Design
• •Style Doesn't Stop for Motherhood
• •Local Production & Originality
• •Authenticity & Community
• •Quality & Comfort

Best Practices

• •Speak from a Place of "We Understand": Always use empathetic and relatable language. Acknowledge the specific challenges and triumphs of motherhood to build a strong, authentic connection.
• •Lead with Style, Follow with Function: Attract the customer with the aesthetic and then delight them with the practical benefits. This reinforces the core value of not having to choose between beauty and utility.
• •Highlight "Designed & Made in Israel": This is a powerful differentiator that speaks to quality, originality, and support for the local economy. Weave this into product descriptions, the brand story, and ad copy to build value and trust.
• •Use Empowering & Positive Language: Frame the brand and its products as tools for empowerment. Use words like "radiant," "strong," "confident," "your style," and "you are the sun." This elevates the brand from just selling clothes to supporting a mother's well-being.
• •Foster Community Through Storytelling: Continue to leverage the founder's story and feature customer testimonials. Encourage user-generated content and build campaigns around the shared journey of motherhood to strengthen the brand's community-focused perception.

Social Perception

Customers perceive Mon Soleil as a highly positive, innovative solution for stylish, high-quality, and comfortable maternity and nursing wear. It's seen as a problem-solver and game-changer, aspirational yet accessible, with strong community endorsement due to its quality and practical, chic designs.

Copy Examples

• •Your light, your style, your moment. Our new 'Lina' dress was designed to move with you through every part of your day from playground fun to evening calm. Because you deserve to feel as radiant as the sun. #MonSoleilMoms #DesignedForYou #MadeInIsrael
• •Style That Serves You. Discover our collection of chic nursing wear with our signature hidden zippers. Effortless style, ultimate comfort, and the freedom to be you. You've got this.
• •Tired of compromising? Your new favorite outfit is here.
• •Meet the top that understands you. Crafted from the softest breathable cotton, its flattering drape adapts to your beautiful, changing body. Our discreetly integrated side zippers offer privacy and ease for nursing, making it the perfect fusion of high fashion and thoughtful function. This isn't just a top; it's your new best friend.
• •Finally. Maternity wear you'll actually love to wear. Designed by a mother, for mothers. Mon Soleil brings you original, locally-made fashion that combines effortless style with practical design. Shop our new collection and rediscover the joy of getting dressed. Fast shipping all over Israel.