Brand Tone

Sophisticated & Elegant, Authentic & Transparent, Informative & Educational, Passionate & Committed, Understated Luxury

Brand Values

• •Natural & Organic Integrity
• •French Craftsmanship & Heritage
• •Quality & Efficacy
• •Ethical & Sustainable Practices
• •Minimalism & Essentialism
• •Authenticity & Transparency

Best Practices

• •Embrace Understated Elegance: Use clear, concise, and sophisticated language. Avoid overly casual slang or hype. Focus on the intrinsic quality and benefits of the products rather than flashy claims.
• •Highlight Natural & Ethical Foundations: Consistently weave in keywords like 'organic,' 'natural,' 'French-made,' 'handcrafted,' and 'sustainable.' Briefly explain the benefits of key natural ingredients.
• •Tell the Story Authentically: Refer back to the brand's heritage and the founder's vision where appropriate to build connection and trust. Let the passion for quality and natural ingredients shine through.
• •Maintain a Refined Visual and Verbal Consistency: Ensure that the language used in all communications (website, social media, packaging, ads) aligns with the brand's clean, masculine, and sophisticated visual identity.
• •Educate and Empower: Provide valuable information about men's grooming, skincare ingredients, and ethical choices. Position the brand as a knowledgeable and trustworthy source, helping the customer make informed decisions.

Social Perception

High-Quality & Premium, Ethical & Conscious Choice, Effective & Pleasant to Use, Authentically French, For the Modern Gentleman

Copy Examples

• •Elevate your ritual. Our Beard Oil, a blend of ten organic botanicals, handcrafted in France. For a beard that’s as resilient as it is refined. Experience the subtle strength of nature.
• •Inspired by a legacy of respect for nature, Monsieur Arsène brings you the essence of French grooming. We believe in skincare that is pure, potent, and principled. No trends, just timeless quality.
• •Our commitment extends beyond your skin. With reusable linen pouches and locally sourced French ingredients, we’re dedicated to a more thoughtful approach to luxury. Groom consciously.
• •The art of French perfumery, reimagined for the modern man. Soon, discover a scent crafted with the purest natural essences. Monsieur Arsène invites you to an olfactory journey.
• •Discover the Monsieur Arsène difference. Explore our curated collection of organic men's skincare, rooted in French tradition and crafted for the discerning individual. Your daily ritual, refined.