Brand Tone

friendly, approachable, welcoming, and inspiring. There's also an element of being curated, knowledgeable, and passionate about design and independent makers. The language used is generally informal and enthusiastic.

Brand Values

• •Friendliness and Accessibility: The name itself and the stated ethos emphasize creating a welcoming atmosphere where decorating your home is enjoyable and not intimidating.
• •Support for Independents: A strong commitment to stocking products from independent designers and makers, often small, women-led businesses.
• •Quality and Timeless Design: Focus on well-designed, unique, and durable products, with an emphasis on Scandinavian design and natural materials, avoiding throw-away culture.
• •Curated Selection: Carefully chosen items that customers are unlikely to find everywhere, offering a unique and interesting shopping experience.
• •Customer Experience: Prioritizing excellent and friendly customer service, both online and in-store, and making customers feel relaxed.
• •Affordability without Compromise: Offering beautiful and quality items at accessible prices.
• •Community Focus: Being an active part of Bristol's independent business community.
• •Sustainability and Ethical Practices: Growing emphasis on the craftsmanship, ethos behind products, sustainability, and environmental impact.

Best Practices

• •Embrace "Your Mate" Persona: Always write as if you're talking to a friend – warm, genuine, and helpful. Use contractions (e.g., "you'll," "it's") and a conversational style. The name "Mon Pote" literally means "my mate," so this should be central.
• •Highlight the "Why": Don't just describe products; tell their story. Mention the independent maker, the design inspiration, or the sustainable materials used. This reinforces values of supporting independents and quality craftsmanship.
• •Use Positive and Inspiring Language: Focus on how products can bring joy, calm, or beauty to a customer's home. Words like "lovely," "beautiful," "happy," "cosy," "unique," and "thoughtful" align well with the brand.
• •Be Inclusive and Accessible: Avoid jargon or overly technical design terms. The brand aims to make home styling feel unpretentious and enjoyable for everyone.
• •Maintain Visual and Verbal Consistency: Ensure the friendly and curated tone is reflected not just in words but also in the accompanying imagery and overall presentation on all platforms. The visual style (Scandi-boho, natural, light) should complement the welcoming copy.

Social Perception

Mon Pote is generally perceived very positively by customers and the local community. Customers view Mon Pote as a source of unique, beautiful, and high-quality homewares and gifts. They appreciate the friendly and helpful service, the pleasant shopping atmosphere (both in-store and online), and the support for independent makers. The shop is seen as a go-to for stylish, Scandi-inspired items and thoughtful presents. Recognized as a successful independent business contributing to Bristol's vibrant retail scene. It's lauded for its curated aesthetic, commitment to quality, and support of small designers. The founder, Anna Clements, is seen as passionate and dedicated to her vision. The brand has a strong reputation for its unique offerings and enjoyable shopping experience.

Copy Examples

• •Instagram Post (New Product Arrival): Say hello to your new favourite mug! 👋☕ Fresh in from the talented [Maker's Name], this handcrafted beauty is perfect for those slow weekend mornings. We just love the [unique feature, e.g., speckled glaze, comfy handle]. Limited stock, so pop by our North Street store or tap the link in bio to make it yours! #MonPoteHome #MyMate #IndependentDesign #BristolShopping #NewIn #HomeDecor
• •Website Homepage Banner: Welcome to Mon Pote – your friendly home for beautiful, handpicked homewares and thoughtful gifts. Discover unique pieces from independent makers and bring a touch of calm, contemporary style to your space. #MonPote #CuratedLiving #SupportSmall
• •Email Newsletter Subject Line: ✨ Little Luxuries & Fresh Finds for Your Happy Place | Mon Pote (Body Excerpt): Hello lovely people! We've been busy bees curating some wonderful new treasures we think you'll adore. From cosy textiles to brighten your living room to unique ceramics that tell a story, find something special to make your home truly yours. Plus, meet one of our amazing makers this month...
• •Facebook Ad (Targeting Local Shoppers): Bristol, looking for homeware that’s a bit different? 😊 At Mon Pote on North Street, we fill our shelves with unique, design-led pieces from independent creators and beloved Scandi brands. Come say hi and find something lovely for your home (or a mate!). Open [Days, Hours]. #ShopLocalBristol #Bedminster #IndependentBristol #MonPoteHome
• •Product Description (for a Vase): More than just a vase, this is a little piece of art for your blooms. Hand-finished by [Designer's Name], its [mention texture/colour, e.g., organic shape and earthy tones] bring a touch of nature indoors. Perfect as a thoughtful gift or a treat for your own mantelpiece. We believe your home should tell your story, and this unique find is ready to be part of yours. #ScandiStyle #HandmadeHomeware #MonPoteFinds