Brand Tone

Friendly, Inspiring, and Conscious

Brand Values

• •Sustainability
• •Handmade Quality & Craftsmanship
• •Practicality & Aesthetics
• •Accessibility

Best Practices

• •Always Use Empowering Language: Frame sustainability as a positive and achievable choice, not a sacrifice. Use words like "simple," "easy," "beautiful," and "powerful gesture" to inspire action rather than guilt.
• •Lead with the "Why": Start with the purpose—the "petit geste"—before detailing product features. Connect the product to the larger value of environmental care (e.g., "Reduce plastic waste with every wash..." instead of just "Buy our new shower flower").
• •Highlight the Human Touch: Consistently mention the "handmade," "Made in France," and "designed with love" aspects. This reinforces the brand's value of craftsmanship and differentiates it from mass-produced alternatives.
• •Marry Beauty and Function in Descriptions: In every piece of copy, describe both the aesthetic appeal (e.g., "vibrant patterns," "elegant design") and the practical benefit (e.g., "super absorbent," "perfect for travel"). This appeals to both the eco-conscious and design-conscious consumer.
• •Maintain a Warm and Personal Voice: Write as if you are a knowledgeable and friendly guide. Use "you" and "your" to speak directly to the customer. End posts with engaging questions to foster a sense of community and shared values.

Social Perception

The public perceives monpetitgeste as a genuine and high-quality small business making a positive contribution. Customers value the tangible quality of the products and the integrity of the zero-waste mission. The brand is seen as both a practical solution for those already committed to an eco-friendly lifestyle and an attractive entry point for those beginning their journey. The alignment of the brand's name with a popular social concept of individual environmental action enhances its relatability and positive perception.

Copy Examples

• •Spills happen. Waste doesn't have to. Our new eco-friendly sponge makes every clean-up a small, powerful gesture for the planet. Beautifully designed, wonderfully effective, and ready for your kitchen.
• •Welcome your little one with a gesture of love for them and the planet. Our handmade, personalized health book covers are crafted to protect precious memories, not create waste. A beautiful start for a beautiful life.
• •Ready to glow, consciously? ✨ Make the switch to our ultra-soft reusable makeup pads. It's the easiest little gesture in your daily routine, but your skin—and the Earth—will thank you in a big way. #monpetitgeste #zerowastebeauty
• •Life with kids is messy. Your impact doesn't have to be. From washable coloring sets to durable toiletry bags, our creations are designed for modern families who care. Make your next small gesture one that lasts a lifetime.
• •Your Daily Routine, Reimagined. Discover our latest collection of handcrafted zero-waste essentials. Because every small gesture of care adds up to a world of difference.