Brand Tone

Playful, Friendly, Inspirational, Trendy

Brand Values

• •Uniqueness and Curation
• •Joy and Happiness
• •Personal Connection and Thoughtfulness
• •Comfort and Experience
• •Support for Art and Culture

Best Practices

• •Develop a Brand Voice Chart: Clearly define Monoyono's tone (Playful, Friendly, Inspirational, Trendy) with specific adjectives, do's and don'ts for language, and examples. This ensures everyone writing for the brand is aligned.
• •Embrace Storytelling: Connect with the "My One N Only, Your One NOnly" philosophy. Share the stories behind products (if applicable) or focus on the joy and connection a gift can bring. Use emotive language that evokes happiness and warmth.
• •Use Engaging and Playful Language: Incorporate light humor, witty phrases, and a conversational style. Ask questions to engage the audience. Use emojis appropriately to enhance the playful and friendly vibe, especially on social media.
• •Highlight Uniqueness and Inspiration: Consistently emphasize what makes Monoyono's products special – their curated nature, unique designs, or the inspiration behind them. Use words like "discover," "treasure," "unique," "inspire," and "delight."
• •Maintain Visual and Verbal Consistency: Ensure that the tone of the copy aligns with the visual branding (colourful, vibrant, modern). The playful and inspirational words should be matched by equally inviting and cheerful imagery and store design.

Social Perception

A go-to for gifts and unique finds, Trendy and stylish, Positive and engaging.

Copy Examples

• •Headline: Stop the Scroll! Your Quest for the Perfect Gift Ends Here. Body: Tired of the same old? Monoyono is packed with unique treasures and quirky finds that’ll make them say, 'Where did you GET this?!' Dive in and discover your next 'My One N Only' gift. #MonoyonoHK #GiftInspo #UniqueFinds
• •Headline: Little Gifts, Big Smiles. 😊 Body: At Monoyono, we believe even the smallest token can spark immense joy. From charming desk buddies to a little something that says 'thinking of you,' find heartfelt gifts that won't break the bank. Spread a little happiness today! #Monoyono #ThoughtfulGifts #SpreadJoy
• •Headline: Warning: May Cause Extreme Gifting Happiness! Body: Step into Monoyono and enter a world of delightful curiosities and inspired designs. We’ve searched high and low for gifts that tell a story and bring a smile. What will you discover? #MyOneNOnly #YourOneNOnly #HongKongGifts
• •Headline: Beyond the Gift Bag: It’s a Monoyono Moment. Body: We’re more than just a gift shop; we’re curators of joy, champions of quirky, and believers in the magic of a perfectly chosen present. Experience the Monoyono difference – where gifting is always an adventure. #InspirationalGifts #LivelyShopping #MonoyonoExperience
• •Headline: Find Your Fabulous. (And Theirs Too!) Body: Treat yourself or surprise a loved one with something wonderfully unique from Monoyono. Our shelves are brimming with personality-packed goodies looking for a new home. Come explore our latest arrivals! #UniqueLifestyle #QuirkyDecor #GiftIdeasHK