Brand Tone

Aspirational, serene, and eco-conscious, blending a friendly, passionate voice with a polished, lifestyle-focused approach, using evocative language to inspire a unique and natural home atmosphere.

Brand Values

• •Sustainability & Eco-Friendliness
• •Handmade Craftsmanship
• •Natural Aesthetics
• •Passion and Family
• •Quality and Durability

Best Practices

• •Lead with Values: Always anchor your copy in your core values. Whether writing a product description or a social media post, connect the message back to sustainability, craftsmanship, or natural beauty.
• •Use Sensory and Emotive Language: Use descriptive words that evoke feelings of calm, comfort, and nature. Phrases like "unwind in," "a touch of serene style," and "nature's embrace" are more effective than purely functional descriptions.
• •Tell the Story: Remind your audience of the human element behind the brand—the two sisters, the handmade process. Storytelling builds a stronger emotional connection and differentiates you from larger, impersonal competitors.
• •Maintain Visual Consistency: Ensure your photography and visual branding always match your written tone. Use natural light, earthy color palettes, and lifestyle images that reflect the serene, aspirational world of Monnarita.
• •Create a "Voice Guide": Develop a simple internal document that outlines your brand's key messages, tone words to use (e.g., natural, handmade, sustainable, serene, eco-conscious), and words to avoid (e.g., cheap, discount, mass-produced, artificial). This ensures everyone who writes for the brand does so with a consistent voice.

Social Perception

Highly positive, seen as a trustworthy and high-quality provider of unique, eco-friendly furniture. Perceived as an authentic small business with genuine passion for its craft.

Copy Examples

• •Sustainable Style, Delivered. Your home is your sanctuary. Ours is the forest. We bring the two together with handcrafted rattan furniture that’s as kind to the planet as it is beautiful in your space. Choose furniture that tells a story. #SustainableLiving #BohoHome #Monnarita
• •Unwind in Nature's Embrace. The TEGAL Lounge Chair isn’t just a piece of furniture; it’s a feeling. Hand-woven from sustainably sourced natural rattan, its gentle curves are designed for ultimate relaxation. Perfect for lazy Sunday afternoons with a book or adding a touch of serene, bohemian style to any corner. Bring the calm of the outdoors, in.
• •From Our Hands to Your Home. Monnarita began with a simple idea between two sisters: to create furniture with a soul. Inspired by nature and committed to craftsmanship, we use only the finest natural rattan to build pieces that last. Every chair, table, and lamp is handmade, unique, and carries our passion for eco-friendly design.
• •New from Monnarita: The Art of Slow Living. In a fast-paced world, your home should be a place to slow down. Our new collection is inspired by this philosophy, featuring serene designs handcrafted from natural, sustainable materials. Discover pieces that invite peace, warmth, and a connection to the earth.
• •Natural Rattan Furniture Monnarita | Handmade & Sustainable Elevate your space with our stunning collection of boho-style rattan chairs, tables & decor. Eco-friendly materials. Free EU Shipping.