Brand Tone

Playful and Fun, Friendly and Approachable, Creative and Imaginative, Trustworthy and Safe

Brand Values

• •Joy and Happiness
• •Quality and Safety
• •Creativity and Self-Expression
• •Family-Oriented
• •Customer Satisfaction

Best Practices

• •Keep it Kid-Centric but Parent-Approved: Use language that is playful and exciting for children, while also reassuring parents about safety and quality.
• •Emphasize Fun and Imagination: Focus on the joy, creativity, and self-expression that the tattoos enable. Use words like 'adventure,' 'magic,' 'explore,' and 'imagine.'
• •Maintain a Positive and Upbeat Voice: The tone should always be cheerful, enthusiastic, and optimistic.
• •Clearly Communicate Safety and Quality: Subtly weave in keywords like 'hypoallergenic,' 'non-toxic,' 'kid-safe,' and 'quality-printed' to build trust.
• •Be Visually Inspiring: While this is about copy, remember that the text should complement vibrant and playful imagery consistent with the brand's aesthetic.

Social Perception

Pico Tatoo is generally perceived as a provider of cute, high-quality temporary tattoos that are popular with children. Customers appreciate the unique designs and the fact that they are safe for kids. The brand is seen as a Canadian company offering creative products.

Copy Examples

• •Headline: Unleash Your Inner Awesome! ✨ Pico Tattoos: Safe Fun, Big Smiles. Body: Ready for an adventure? Our vibrant, easy-to-apply temporary tattoos are designed in Canada and made with love (and kid-safe, hypoallergenic materials!). Perfect for parties, playtime, or just because!
• •Headline: Tiny Tattoos, Mighty Imaginations! 🦄🚀 Body: From roaring dinosaurs to sparkling unicorns, let your little one's personality shine! Pico Tattoos are non-toxic, super fun, and wash off easily. What amazing story will they wear today?
• •Headline: Party Time? Pico Time! 🎉 Get Your Fun On! Body: Make your next celebration unforgettable with Pico Tattoos! Our bulk sets are perfect for goodie bags and instant fun. Safe, colourful, and oh-so-easy to use. Let the good times roll!
• •Headline: Designed by Moms, Loved by Kids. ❤️ Body: We get it. You want fun, creative ways for your kids to express themselves, without the worry. That’s why Pico Tattoos are always high-quality, non-toxic, and FDA-certified. Happy kids, happy parents!
• •Headline: Beyond the Tattoo: Explore a World of Pico Fun! 🎨 Body: Did you know Pico is more than just amazing temporary tattoos? Discover our awesome stickers, creative coloring posters, and super fun surprise kits! Spark creativity every day.