Brand Tone

Friendly, Approachable, Enthusiastic, Passionate, Inspiring, Encouraging, Community-Focused, Modern and Cheerful

Brand Values

• •Quality
• •Creativity & Inspiration
• •Community
• •Customer Service
• •Joy and Happiness

Best Practices

• •Embrace "Modern. Bright. Bold. Happy.": Let this tagline be a filter for your word choices and imagery. If it doesn't feel aligned with these descriptors, reconsider.
• •Speak Like a Friend, Not Just a Retailer: Use warm, approachable language. Ask questions, use contractions where appropriate, and don't be afraid of a cheerful emoji or exclamation mark to convey enthusiasm.
• •Focus on the "Why" Not Just the "What": Connect products and services to the joy of creating, the satisfaction of learning, and the warmth of community. Instead of just saying "New fabric," say "Imagine the beautiful quilt you'll create with this new fabric!"
• •Show, Don't Just Tell, Community: Actively feature customer work, encourage interaction in comments, and use inclusive language ("we," "our community," "fellow quilters"). Make people feel like they belong.
• •Be Genuinely Enthusiastic and Passionate: Let your love for quilting shine through. If you're excited about a new product or technique, share that genuine excitement in your copy. Authenticity is contagious.

Social Perception

Highly Positive, Trusted Source, Welcoming and Supportive, Community Hub, Award-Winning

Copy Examples

• •Hello sunshine! ☀️ Get ready to swoon! Our latest fabric collection just landed, and it's bursting with colours that shout 'happy'! Think vibrant florals, bold geometrics, and dreamy blenders – perfect for your next modern masterpiece. Come find your new favourite in-store or online! #MonklandQuiltStudio #ModernFabric #NewCollection #QuiltingJoy #SewHappy
• •Unlock your creativity! ✨ Whether you're new to quilting or looking to learn a fun new technique, our upcoming [Workshop Name] class is the perfect place to spark your inspiration. Join our friendly community of makers, share your passion, and create something beautiful. Spaces are limited – sign up today and let's make something amazing together! [Link to sign up]
• •We are absolutely blown away by this stunning quilt made by the talented [Customer's Instagram Handle/Name] using fabrics from MQS! 😍 The way they've combined [mention specific fabric or pattern] is just brilliant. Thanks for sharing your incredible work and for being part of our wonderful quilting family! Tag us in your MQS makes – we LOVE seeing what you create! #MQSCommunity #CustomerMake #QuiltInspiration #ProudlyCanadianMade #ModernQuilting
• •Stash building alert! 🎉 For a limited time, enjoy [Discount Percentage]% off all [Specific Category, e.g., 'Bold & Bright Prints' or 'Essential Solids']! It's the perfect excuse to treat yourself to those fabrics you've been eyeing. Happy quilting, happy saving! Shop now: [Link to sale]
• •Ever feel a little stuck on choosing the perfect colours for your quilt? You're not alone! At Monkland Quilt Studio, we believe every quilter has an inner artist. In today's post, we're sharing a few of our favourite tips to help you confidently play with colour and create quilts that truly sing. Let's dive in and make your next project your most vibrant yet!