Brand Tone

friendly, welcoming, personal, and community-oriented

Brand Values

• •Community: A strong desire to connect quilters and foster a supportive environment.
• •Inspiration & Encouragement: Aiming to inspire creativity and learning among sewists of all levels.
• •Quality Products: Offering beautiful fabrics and quality notions from reputable brands.
• •Personal Service: Valuing direct interaction with customers, offering help and advice.
• •Accessibility: Providing both an in-person shopping experience and an efficient online store.

Best Practices

• •Use a Welcoming and Inclusive Language: Address your audience in a friendly, approachable manner. Use words that foster a sense of belonging and community (e.g., "fellow quilters," "join our community," "we're here for you").
• •Emphasize Connection and Support: Highlight how the brand helps and supports its customers, whether it's through advice, classes, or by providing a space to connect.
• •Share Your Passion: Let the genuine love for quilting shine through in your wording. Use enthusiastic and inspiring language when talking about fabrics, projects, and the craft itself.
• •Maintain a Personal Touch: Even in broader communications, try to maintain a personal feel, as if speaking directly to a friend or fellow quilting enthusiast. Sharing the founder's story or personal anecdotes can enhance this.
• •Be Encouraging and Positive: Focus on the joy of creating and learning. Offer encouragement to quilters of all skill levels and celebrate their creativity.

Social Perception

Customers and the quilting community appear to perceive Monkland Quilt Studio positively. They are recognized as a go-to place for modern quilting supplies in Montreal. Their win in the Local Quilt Shop Contest for Quebec in consecutive years (2023 and 2024) based on votes suggests customer appreciation and a strong local following. Mentions in online forums and listings by quilting guilds further solidify their reputation as a valued resource within the quilting community. The studio is seen as a place that provides a welcoming atmosphere and personal service.

Copy Examples

• •Unleash your creativity with our vibrant new collection of [Brand Name] fabrics! Perfect for your next masterpiece. Swing by the studio or shop online – we're here to help you find exactly what you need. #MonklandQuiltStudio #ModernQuilting #MontrealSewists
• •Dreaming of your next quilt? Let's make it a reality together! Join our welcoming community at Monkland Quilt Studio. Explore inspiring fabrics, patterns, and get friendly advice. #QuiltLove #Community #MontrealCrafts
• •From bold modern prints to essential solids, find everything your quilting heart desires at Monkland Quilt Studio. Fast shipping Canada-wide or visit us in Monkland Village! #FabricStash #QuiltingSupplies #ShopLocalMontreal
• •New to quilting or looking to learn a new technique? Our [Class Name] workshop is just for you! Email us to enroll and connect with fellow makers. Let's create something beautiful! #QuiltingClass #LearnToQuilt #MonklandVillage
• •Thank you for making us your favourite Quebec quilt shop two years in a row! We love being part of your creative journey. Come say hi and see what's new! #CustomerLove #QuiltShop #SupportSmallBusiness