Brand Tone

Friendly and Welcoming, Enthusiastic and Passionate, Inspiring and Encouraging, Supportive and Community-Focused, Knowledgeable and Helpful, Modern and Bright

Brand Values

• •Community: Creating a vibrant and supportive space for quilters to connect, learn, and share. This includes local community engagement and charitable contributions.
• •Creativity: Providing the tools, inspiration, and environment to foster artistic expression through quilting.
• •Quality: Offering high-quality fabrics, notions, and instruction.
• •Passion: A deep love for quilting and the materials involved, shared with customers.
• •Support and Encouragement: Helping quilters at all skill levels on their creative journey.
• •Inspiration: Aiming to spark new ideas and projects.
• •Customer Service: Providing personal, helpful, and responsive service both in-store and online.

Best Practices

• •Use Welcoming and Inclusive Language: Always address the audience in a friendly, approachable manner. Use words like "you," "we," "together," "community," "inspire," "create," "welcome."
• •Emphasize Passion and Enthusiasm: Let genuine excitement for quilting, new products, and customer projects shine through. Use positive adjectives and exclamation points where appropriate (but don't overdo it).
• •Focus on Support and Encouragement: Frame classes, products, and advice in a way that empowers quilters of all levels. Highlight the learning process and the joy of making, rather than just the end product.
• •Highlight Community: Regularly mention community events, share customer creations (with permission), and foster interaction on social media. Reinforce the idea of the studio as a gathering place.
• •Be Authentic and Personal: Share the story behind the studio, introduce team members (if appropriate for the channel), and communicate in a way that feels genuine and human. The founder's passion is a key element of the brand's appeal.

Social Perception

Beloved Local Shop, High-Quality Provider, Community Hub, Knowledgeable and Friendly Staff, Efficient Online Service, Award-Winning, Community Contributor

Copy Examples

• •Instagram Post (New Fabric Arrival): Look what just landed in our studio! ✨ This stunning new collection is bursting with vibrant colors and modern designs, perfect for your next masterpiece. We can already imagine the beautiful quilts these will become! Come feel the inspiration (and the fabric!) in person or browse online. What will you create? #MonklandQuiltStudio #NewCollection #ModernFabric #QuiltInspiration #MontrealQuilts
• •Facebook Post (Class Promotion): Ready to take your quilting skills to the next level or just starting your creative journey? Our [Class Name] workshop is the perfect place to learn, laugh, and connect with fellow quilters! Our friendly instructors are here to guide you every stitch of the way. Spaces are filling up – sign up today and let's make something beautiful together! Link in bio. #QuiltingClasses #LearnToQuilt #Sewcialists #MontrealCrafts #MQSCommunity
• •Website Banner (General Welcome): Welcome to Monkland Quilt Studio – Your happy place for modern fabrics, inspiring classes, and a wonderful community of quilters. Let's create something amazing!
• •Email Newsletter Snippet (Highlighting Community): More than just a shop, Monkland Quilt Studio is a place where creativity blossoms and friendships are stitched. Join us for our next 'Sit and Sew' Friday – bring your project, share your progress, and enjoy the supportive buzz of our quilting family. We can't wait to see you!
• •Product Description (for a Quilt Kit): Dreaming of your next quilt but not sure where to start? This all-in-one kit has everything you need! We've lovingly curated these gorgeous, high-quality fabrics and paired them with an easy-to-follow pattern, so you can dive straight into the joy of creating. Perfect for a weekend project or a thoughtful gift for a fellow quilting enthusiast. Get ready to be inspired!