Brand Tone

Personal, authentic, uplifting, friendly, approachable, conversational, and inspirational.

Brand Values

• •Authenticity & Personal Story
• •Handmade Craftsmanship
• •Joy & Positivity
• •Individuality & Self-Expression
• •Community

Best Practices

• •Always write in the first person: Use "I" and "my" to maintain the personal, creator-led voice. This reinforces that there is a real person behind the brand.
• •Tell the story behind the products: Don't just list materials. Share the inspiration a memory, a feeling, a color combination to give each piece a soul.
• •Use positive and uplifting language: Incorporate words like "joy," "love," "gratitude," "good vibes," and "mojo" to align with the brand's core mission of spreading positivity.
• •Engage personally with your community: When responding to comments and messages, avoid generic replies. Address users by name and answer with the same authentic, friendly tone used in your posts.
• •Let the visuals and copy work together: Ensure the bright, vibrant, and happy aesthetic of your photos is matched by equally cheerful, personal, and colorful language in your captions and descriptions.

Social Perception

Perceived as an artisan-led small business rather than a large, impersonal company. Customers feel a personal connection to the creator, Mo. They see the jewelry not just as an accessory but as a piece with a story and positive energy. The brand is viewed as trustworthy, creative, and a source for unique, high-quality handmade goods.

Copy Examples

• •Pouring a little bit of sunshine into every single bead. ☀️ Our new Summer Solstice stacks are here to brighten your day and bring on the good vibes. Each one is handmade with love and a little bit of mojo. Which stack is calling your name? Let me know below! #monkeysmojo #handmadejewelry #armcandy
• •Tired of mass-produced accessories? Discover Monkeysmojo, where every bracelet tells a story. Founded from a journey of passion, each piece is designed and handmade by me, Mo! Find a stack that speaks to you and wear your mojo on your wrist. ✨ Shop now: [Link]
• •The Ocean Breeze Stack Inspired by my favorite calm moments by the sea, this stack features a soothing blend of aquamarine, sandalwood, and a sterling silver wave charm. It s more than a bracelet; it s a reminder to breathe deep and find your flow. Handmade with positive intentions, just for you.
• •Find your color inspiration. Our handmade beaded bracelets are perfect for stacking, mixing, and expressing your unique style. Add a pop of color and a dose of good mojo to any outfit. #beadedbracelets #bohostyle #colortherapy #monkeysmojo
• •Subject: A Little Story & A Little Surprise Inside... Hi there, it s Mo! I was working on a custom piece this week, and it got me thinking about how this amazing journey started... right from my kitchen table. Your support turns my passion into reality, and I m so grateful. To say thanks, here s a little something for your next stack. Thank you for being part of the Monkeysmojo family.