Brand Tone

Transactional and straightforward, focusing on products, flavors, and price deals, with a direct and informative approach. There is an underlying attempt at a personal, family-run tone, but it's not consistently applied.

Brand Values

• •Customer Service
• •Quality
• •Value/Affordability
• •Expertise
• •Community Focus

Best Practices

• •Embrace the "Playful Expert" Persona
• •Humanize the Brand
• •Create a Content Calendar
• •Develop a Brand Voice Guide
• •Engage Actively with the Online Community

Social Perception

Largely positive in its physical store, where customers perceive service as exceptional, staff as knowledgeable and friendly, and products as wide-ranging and well-priced. The brand is seen as a reliable and helpful resource. Online social perception is minimal due to inactive social media presence and limited user-generated content.

Copy Examples

• •Your Local Vape Family in Chorley. Since 2017, our family has been dedicated to helping yours find the perfect flavor. With premium ingredients and friendly advice, we're more than a shop we're a community. Come say hello at 275 Eaves Lane or shop our top-rated blends online.
• •What does quality taste like? To us, it's the finest ingredients, expertly blended for a perfect puff every time. Explore our premium e-liquid collection and find your new all-day vape. #MonkeyMist #UKVape #PremiumEliquid #VapeFamily
• •Don't be shy, have a taste of our Cheeky Cherry! We've packed the rich, bold flavor of sun-ripened cherries into this deliciously smooth e-liquid. Perfect for those who love a sweet, fruity vape without it being overpowering. Our team has tested this one extensively (it's a tough job!), and we're confident it will be your new favorite.
• •Premium Flavours Don't Have to Break the Bank. Stock Up & Save with 3 for 10 on All Monkey Mist E-Liquids!
• •A note from the Monkey Mist family + new flavours inside!