Brand Tone

fun, friendly, and engaging

Brand Values

• •Quality and Longevity
• •Customer Satisfaction
• •Community and Engagement
• •Style and Freshness

Best Practices

• •Embrace the Mascot: Continue to use "Joe Monkey" in social media content to personify the brand and maintain a fun, adventurous spirit.
• •Use Casual and Upbeat Language: Employ a friendly and approachable tone in all communications. Use exclamation points and positive language to convey enthusiasm.
• •Encourage User-Generated Content: Actively feature customer photos and reviews to build community and social proof. The use of branded hashtags like #DriveFreshwithMonkey is a great way to source this content.
• •Highlight Scent Variety and Uniqueness: Emphasize the wide range of available fragrances, appealing to different preferences and moods.
• •Focus on the "Fresh" Lifestyle: Position the brand as more than just an air freshener, but as a part of a fresh and stylish lifestyle, connecting the products to a sense of identity and fun.

Social Perception

generally positive. Customers on platforms like eBay have left favorable reviews, often praising fast shipping and the condition of the products upon arrival. The brand is recognized for its unique and creative scents. Overall, the brand appears to be considered a legitimate and reliable option for car air fresheners.

Copy Examples

• •Headline: Don't let your car smell like last week's road trip. Body: Grab a Monkey Fresh air freshener and bring on the good vibes! Our long-lasting scents will have your car smelling like a tropical vacation, even if you're just stuck in traffic. #StayFresh
• •Headline: Your car is an extension of your style. Make it smell awesome. Body: With a variety of unique scents, from JDM Squash to Go'in Bananas, there's a Monkey Fresh for every personality. Find your signature scent today!
• •Headline: Join the troop! Body: Become a Monkey Fresh VIP and get exclusive access to new products, special promotions, and more. Plus, you'll be part of the freshest community on the road!
• •Headline: Adventure awaits. And it smells amazing. Body: Follow our mascot, Joe Monkey, as he travels the world and follow our journey on TikTok! Where will our fresh scents take you? #DriveFresh #JoeMonkeyTravels
• •Headline: Life's too short for boring air fresheners. Body: Hang a Monkey Fresh in your car and let the good times roll. It's the easiest way to upgrade your drive.