Brand Tone

Passionate & Creative, Playful & Witty, Appreciative, Quality-Conscious & Customer-Focused, Approachable & Personal

Brand Values

• •Originality & Artistry
• •Cultural Appreciation
• •Fandom & Passion
• •Quality & Craftsmanship
• •Sustainability
• •Customer Satisfaction

Best Practices

• •Embrace the "Passionate Artist" Voice: Write as if Ujjwal, the artist, is sharing his inspiration and love for the subject, whether it's a city's soul or a beloved TV character. Keep it genuine and enthusiastic.
• •Inject Playful Wit (where appropriate): Use clever wordplay, pop culture references (when relevant to the product), and a lighthearted touch, especially for fandom-related items. Avoid being overly formal.
• •Speak the Language of Fans & Admirers: When writing about specific cities, shows, or sports figures, use terminology and evoke emotions that true fans will connect with and appreciate.
• •Highlight Quality & Uniqueness Subtly: Weave in mentions of "hand-drawn," "collectible," "premium quality" naturally within descriptive and engaging copy, rather than just listing features.
• •Maintain a Storytelling Approach: Every piece of art has a story, whether it's the brand's origin or the inspiration behind a specific illustration. Frame product descriptions and social media posts around these narratives to build a deeper connection with the audience.

Social Perception

Customers perceive Monkart positively, viewing their products as high-quality, aesthetically pleasing, and unique. They are seen as a source for art that resonates with personal interests (fandoms, cities). The brand appears to be well-regarded for its creativity and the evident effort behind its products.

Copy Examples

• •Lost your heart to Hyderabad? We've framed its soul. ✨ Explore our latest cityscape, dripping with Nizami heritage and biryani dreams. #MonkartIndia #CityOfPearls
• •Dunder Mifflin devotees, unite! Your office (or home office) called. It needs this. 📄 Get your dose of Scranton's finest, hand-drawn with all the beet-loving, 'that's what she said' charm. #TheOfficeArt #MonkartFandom
• •Feel the G-force from your couch! 🏁 Our Lewis Hamilton poster isn't just art; it's a tribute to speed, skill, and sheer legend. Rev up your walls. #F1Art #LewisHamilton #MonkartLegends
• •Psst... Your walls are looking a little bare. 😉 Good thing we've just dropped a fresh collection of art that's practically begging to tell its story in your home. Hand-drawn, passion-fueled, and ready to make you smile. Discover the new Monkart magic!
• •Tired of the same old wall décor? So were we! That’s why Monkart was born – out of a love for unique stories, vibrant culture, and art that actually *means* something. From majestic India to your favorite fandoms, find your next conversation starter. ✨ #Monkart #UniqueArt #HandDrawnWithLove