Brand Tone

Vibrant, Trendy, Creative, Expressive, Approachable, Friendly, Inspirational, Positive

Brand Values

• •Personalization & Individuality
• •Creativity & Design
• •Quality & Durability
• •Customer Focus
• •Accessibility
• •Environmental Responsibility

Best Practices

• •Embrace Vibrant & Positive Language: Use words that evoke excitement, brightness, and creativity (e.g., "illuminate," "shine," "vibrant," "epic," "unforgettable," "peps"). Maintain an optimistic and enthusiastic voice.
• •Highlight Personalization & Self-Expression: Consistently emphasize the ability to customize and create something unique. Use phrases like "your style," "uniquely yours," "express yourself," "bring your vision to light."
• •Keep it Friendly & Approachable: Use a conversational style, even when addressing businesses. Incorporate emojis where appropriate (especially on social media) to enhance the friendly vibe. Address the customer directly using "you" and "your." The brand name itself, "Mon Joli Néon," sets a precedent for this.
• •Stay Visually Inspired: Since the product is highly visual, ensure the copy complements the imagery. Use descriptive language that helps the reader imagine the neon sign in their space and the ambiance it creates.
• •Incorporate a Touch of Trendiness (Authentically): When relevant (e.g., for pop culture items or social media), use current slang or references sparingly and authentically to connect with a younger, style-conscious audience, but avoid overdoing it to maintain broader appeal. The website mentions new designs are added monthly including pop culture references.

Social Perception

Trendy Decor Item, Giftable, French Brand, Innovative & Modern, Customer-Oriented

Copy Examples

• •Your Vibe, Your Light. Create a Custom Neon That’s Uniquely YOU. ✨ monjolineon.fr
• •Level up your space! 🎮 Our [Game Title] inspired neon brings epic energy to your setup. Ready to glow? Shop now! #MonJoliNeon #GamingNeon
• •Shining bright! 😍 We’re obsessed with how @[CustomerHandle] styled their custom Mon Joli Néon sign! Got a vision? We’ll bring it to light. Tap the link in bio to design yours! #MyPrettyNeon #NeonDecor #CustomerLove
• •💡 Don't Just Decorate, Illuminate! Fresh Neon Drops + Your Exclusive Offer Inside!
• •Make Your Brand Pop! 💥 Custom neon signs that turn heads and light up your business. From logos to taglines, let's create something unforgettable. Get a free quote at monjolineon.fr. #BusinessNeon #CustomSigns #MonJoliNeonPro