Brand Tone

Enthusiastic & Playful, Inspiring & Encouraging, Approachable & Friendly, Informative & Clear

Brand Values

• •Experience over Materialism
• •Fun & Enjoyment
• •Creativity & Self-Expression
• •Connection & Community
• •Lifelong Learning & Skill Development
• •Quality & Curation

Best Practices

• •Embrace Enthusiasm: Use positive, energetic language. Words like brilliant, fun, discover, create, joy, and master should be staples. Don't be afraid of an exclamation mark or a well-placed emoji where appropriate (especially on social media).
• •Focus on the Why (The Experience): Highlight the feeling and the outcome, not just the activity. Instead of Learn Pottery, try Unleash Your Inner Potter and Create Something Beautiful. It’s about the joy of learning, the fun of doing, and the pride of creation.
• •Keep it Light and Approachable: Avoid overly technical jargon or a corporate, stiff tone. Write as if you're talking to a friend who you're excited to share an idea with. Use contractions and a conversational style.
• •Be Inclusive and Encouraging: Ensure your copy makes everyone feel welcome, regardless of their skill level. Emphasize that no prior experience is needed for most workshops and that the environment is supportive.
• •Use Storytelling (Even Mini Ones): Briefly paint a picture of the experience. What will they feel? What will they achieve? Who will they meet? This helps potential customers envision themselves participating and enjoying the workshop. Incorporate user-generated content or testimonials to reinforce this.

Social Perception

Positive & Engaging, Great for Gifts, Good for Social Outings, Skill-Building in a Fun Way, Reputable & Well-Organized

Copy Examples

• •Headline: Ditch the Dull. Discover Your Inner Awesome. Body: Tired of the same old routine? Indytute's brilliantly fun London workshops are your ticket to mastering new skills, laughing 'til it hurts (in a good way!), and creating stuff you'll actually want to show off. From crafty concoctions to culinary creations, find your next adventure! CTA: Unleash Your Fun!
• •Headline: Gift an Experience. Win at Gifting. Body: Stop guessing, start gifting brilliance! An Indytute workshop isn't just a present, it's a memory in the making, a skill unlocked, and a whole lotta fun. Perfect for the person who has everything (except maybe a Hula Hooping PhD). CTA: Find a Unique Gift
• •Headline: Your Creative Calling is Calling (It Wants You to Have Fun). Body: Ever thought, I wish I could make that? Now you can! Join our friendly London workshops and let our amazing instructors guide you. No experience? No problem! Just bring your enthusiasm – we’ll provide the rest (and probably some tea). CTA: Explore Workshops
• •Headline: Team Building That Doesn’t Feel Like Work? Yes, Please! Body: Forget trust falls, try terrarium building! Indytute’s corporate workshops are designed to get your team connecting, creating, and actually enjoying themselves. Boost morale and learn something new, together. CTA: Plan Your Team Event
• •Headline: London’s Best Kept Secret for Fun Evenings? (Spoiler: It’s Us). Body: Looking for things to do in London that aren’t just another pub trip? Dive into an Indytute workshop! Learn to shake cocktails like a pro, craft beautiful pottery, or write a killer short story. Your evenings just got an upgrade. CTA: See What's On