Brand Tone

Inspirational & Creative, Premium & Quality-Focused, Approachable & Engaging, Passionate & Enthusiastic

Brand Values

• •Quality
• •Innovation
• •Customer Success & Partnership
• •Heritage & Family
• •Social & Environmental Responsibility
• •Boldness & Exploration
• •Respect
• •Fellowship
• •Excellence

Best Practices

• •Emphasize Quality and Natural Ingredients: Consistently highlight the premium nature of the ingredients and the "Clean Label" philosophy where applicable. Use descriptive language that evokes authentic taste.
• •Inspire Creativity and Innovation: Encourage experimentation and showcase the versatility of the products. Use action-oriented language that invites users to create.
• •Maintain a Passionate and Enthusiastic Voice: Let the genuine love for flavor shine through. Use vibrant and engaging language that reflects excitement about the products and their possibilities.
• •Be Approachable and Educational: While premium, ensure the language is accessible to a broad audience, including home users. Offer tips, recipes, and insights into flavor trends.
• •Integrate Values Naturally: Weave in mentions of heritage, family ownership, sustainability, and customer partnership where relevant, reinforcing the brand's core principles without being preachy.

Social Perception

Trusted & Reliable, Premium & High Quality, Innovative & Trend-Setting, Versatile, Good Employer, Mixed on Specific Flavors

Copy Examples

• •Headline: Unlock a World of Flavor. Your Masterpiece Awaits. Body: At Monin, we believe every drink and dish is a canvas for creativity. For over a century, our passion for quality has empowered creators like you to explore bold tastes and craft unforgettable experiences. Discover your next signature flavor. #MoninInspired
• •Headline: Taste the Tradition. Crafted with Passion. Body: Since 1912, Monin has been dedicated to sourcing the finest natural ingredients to bring you unparalleled flavor. From our classic vanillas to exotic fruit purees, experience the commitment to excellence in every drop. Elevate your creations with Monin.
• •Headline: Innovate Your Menu. Delight Your Customers. Body: Stay ahead of the curve with Monin’s cutting-edge flavor solutions. We’re your trusted partner in beverage and culinary innovation, helping you craft unique offerings that capture attention and inspire loyalty. Let's create something extraordinary together.
• •Headline: More Than Syrup. It's an Experience. Body: Dive into a vibrant spectrum of taste with Monin. We’re passionate about helping you share moments of joy and connection through exceptional flavor. What will you create today? #FlavorFreedom
• •Headline: From Seed to Sip, Committed to Quality & Our Planet. Body: Monin is dedicated to responsible sourcing and sustainable practices because we believe the best flavors come from a healthy planet. Taste the difference that quality ingredients and a commitment to a better world can make in your cup.