Brand Tone

friendly, humorous, and enthusiastic

Brand Values

• •Personalization and Craftsmanship
• •Passion for Geek Culture
• •Joy and Fun
• •Community and Connection

Best Practices

• •Embrace the Vernacular: Continue using informal language, humor, and even slang that is native to geek and internet culture. This authenticity builds a stronger connection with the target audience.
• •Stay Visually Vibrant: Ensure all visual content on social media and the website is colorful, high-energy, and fun. The visuals should match the enthusiastic and playful tone of the copy.
• •Engage, Don't Just Broadcast: Continue to ask questions, run polls, and respond to comments and messages in a conversational and friendly manner. This two-way communication reinforces the brand's approachable personality.
• •Showcase the "Handmade" Aspect: Regularly share behind-the-scenes content of the creation process. This not only highlights the value of craftsmanship but also adds a personal and human touch to the brand.
• •Create a "Brand Voice" Guide: Develop a simple internal guide for anyone creating content for Monicreques. This should outline the key personality traits (e.g., "funny," "passionate," "a little bit nerdy") and provide examples of "do's and don'ts" to ensure consistency across all platforms.

Social Perception

A source of unique, fun, and personalized gifts, deeply embedded in 'geek culture', and appreciated for originality and handmade quality.

Copy Examples

• • ✨ LEVEL UP your mornings! ☕ Introducing our new collection of geek-tastic mugs. Whether you're Team Coffee or Team Tea, we've got the perfect design to kickstart your day with a smile. Which one will you choose? 👇 #Monicreques #GeekMugs #PopCulture #HandmadeWithLove
• • 🎁 Looking for a gift that’s out of this galaxy? Surprise that special someone with a personalized figure from Monicreques! Hand-crafted and 100% unique, just like them. Order now to get it in time for [Holiday/Occasion]! 👉 [Link to website] #PersonalizedGifts #GeekAndFunky #Monicreques
• • (Video shows a fast-paced montage of different custom figures being made) On-screen text: "When they ask if we can really turn ANYONE into a Monicreque..." (Video ends with a shot of a particularly funny or impressive custom figure) Caption: We understood the assignment. 😉 Send us your challenge! #Monicreques #CustomFigures #Handmade #GeekTok
• • Welcome to Your Geek & Funky Paradise! ✨ Find awesome, personalized gifts and gear that celebrate your favorite fandoms. Made by fans, for fans.
• • Psst... We Made Something Cool For You! 👀