Brand Tone

Elegant & Sophisticated, Personal & Storytelling, Empowering & Inspiring, Timeless & Modern, Sentimental & Meaningful

Brand Values

• •Storytelling
• •Empowerment
• •Quality & Craftsmanship
• •Personalization & Individuality
• •Timelessness & Heritage
• •Ethical & Social Responsibility
• •Connection

Best Practices

• •Embrace Storytelling: Center the narrative around the wearer's personal journey, memories, and milestones. Use evocative language that invites customers to see the jewelry as a chapter in their life story.
• •Maintain an Empowering and Inspirational Voice: Craft messages that make the wearer feel strong, confident, and inspired. Highlight how the jewelry can serve as a personal talisman or a reminder of their inner qualities.
• •Use Elegant and Refined Language: Reflect the luxury nature of the brand with sophisticated vocabulary and a graceful tone. Avoid overly casual slang or trendy jargon that might not align with timeless appeal.
• •Highlight Quality and Craftsmanship Subtly: While mentioning the fine materials and artisanship is important, integrate these details naturally within the storytelling, focusing on the lasting value and heirloom quality rather than just technical specifications.
• •Incorporate Values Consistently: Weave in mentions of ethical practices, sustainability, and the brand's mission to support women where appropriate, reinforcing the deeper purpose behind the beautiful designs.

Social Perception

Luxury & High Quality, Meaningful & Sentimental, Celebrity Endorsement & Aspiration, Innovative Locket Design, Positive Customer Experience (mostly), Ethically Conscious

Copy Examples

• •Every woman has a story waiting to be told. Discover our newest collection of lockets – timeless keepsakes designed to hold your most cherished secrets and celebrate your unique journey. Crafted with passion, worn with love. #MonicaRichKosann #TellYourStory
• •Your life. Your moments. Your locket. With our Locket Bar, effortlessly transform your favorite photos into wearable memories. Create a piece that’s uniquely you, a testament to the chapters that define you. #MRKLocketBar #PersonalizedLuxury
• •Wear your strength. Our 'Fearless' charm is more than an adornment; it’s a daily reminder of your inner power and resilience. Let it be your armor as you navigate your path with courage and grace. #EmpowerWithMRK #DailyArmor
• •Destined to be cherished for generations. Each Monica Rich Kosann piece is crafted with meticulous attention to detail and the finest materials, creating modern heirlooms that carry your story forward. #HeirloomJewelry #TimelessElegance
• •Beauty that empowers and endures, crafted responsibly. As a Certified B Corporation, we are committed to ethical sourcing and sustainable practices, ensuring every piece reflects our dedication to a better world. #EthicalLuxury #BCorp #MRKCares