Brand Tone

Personal & Authentic, Inspirational & Uplifting, Emotive & Passionate, Approachable & Friendly, Creative & Artistic

Brand Values

• •Emotional Connection: Creating art that resonates deeply with people and helps them express and commemorate feelings and memories.
• •Authenticity & Self-Expression: Valuing genuine creativity and the artist's personal journey in her work.
• •Quality & Craftsmanship: Dedication to producing high-quality artwork and products, with attention to detail.
• •Meaningful Gifting: Providing unique, personalized items that serve as cherished gifts and keepsakes.
• •Customer Happiness: A strong commitment to excellent customer service and ensuring client satisfaction.
• •Inspiration & Joy: Spreading positivity and encouraging creativity through her art and an appreciation for beauty in everyday life.

Best Practices

• •Speak from the Heart: Share genuine stories, inspirations, and the passion behind the art. Authenticity resonates with an audience looking for emotional connection.
• •Use "You" and "I" (or "We" if a team emerges): Maintain a personal and direct connection with the audience. Address them as individuals and share from a personal perspective.
• •Focus on Emotion and Story: Highlight how the art makes people feel and the stories it can represent or inspire. Use evocative language that appeals to the senses and emotions.
• •Be Encouraging and Inclusive: Foster a sense of community and creativity. Encourage audience participation and make art feel accessible, even for those who may not consider themselves "artists."
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy aligns with the visual aesthetics of the artwork and brand. If the art is vibrant and joyful, the language should reflect that. If it's more introspective, the copy can mirror that depth. Consistency across all platforms is key.

Social Perception

Highly Talented Artist, Creator of Meaningful & Unique Pieces, Professional & Responsive, Trustworthy Brand, Source of Joy & Emotional Connection

Copy Examples

• •Pouring my heart and a whole spectrum of sunset hues into this new piece! 🌅 There's a certain magic in capturing a fleeting moment, a feeling, and translating it onto canvas. What emotions does this evoke for you? Share your thoughts below! ✨ #MonicaGonzalezArt #AbstractArt #EmotionalArt #ArtForYourHome #CreativeProcess #InspiredByNature
• •Turn your most treasured memories into timeless art. ✨ Our custom line portraits are more than just drawings; they're a delicate dance of lines that capture the essence of your special moments and loved ones. Each piece is hand-drawn with love and care, creating a unique keepsake you’ll cherish forever. Let's create something beautiful together. [Link to shop] #CustomArt #PersonalizedGift #LineArt #MeaningfulKeepsakes #CherishedMemories #MonicagonzalezArt
• •Bring a touch of inspiration and vibrant color into your space! ☀️ My fine art prints are created from original paintings, each telling its own story and designed to spark joy. Perfect for gifting or adding that unique artistic flair to your home. Explore the collection and find the piece that speaks to you. Shop now and enjoy 15% off your first print! [Link] #ArtPrints #HomeDecor #WallArt #GiftIdeas #MonicaGonzalezArt #SupportArtists
• •Watch the magic happen! 🎨 From a blank canvas to a vibrant story. This is where feelings take shape. What should I paint next? Drop your ideas! 👇 #ArtProcess #TikTokArt #ArtistLife #CreativeEnergy #Painting #MonicaGonzalezArt
• •Unlock your inner artist! 🎨 I’m so excited to announce my upcoming online workshop, 'Painting from the Heart.' We’ll explore how to connect with your emotions and translate them into beautiful, expressive art. No experience needed, just an open heart and a willingness to create! Spaces are limited – discover more and sign up here: [Link] Let's paint our stories together! #ArtWorkshop #OnlineLearning #CreativeJourney #ExpressiveArt #MonicaGonzalezArt