Brand Tone

The brand's tone is warm, personal, and whimsical. It is direct and intimate, often using first-person narratives, and is evocative and emotional. It conveys comfort, relaxation, and the "magic of everyday moments" with a sense of gentle romanticism and nostalgia, balanced by modern elegance. It is approachable, friendly, and maintains a refined, artisanal quality.

Brand Values

• •Artisanal Craftsmanship
• •Sustainability & Ethics
• •Mindfulness & Slow Living
• •Personal Passion
• •Everyday Magic

Best Practices

• •Embrace Storytelling: Always frame products within a narrative. Don't just sell a mug; sell the experience of a "faithful travel companion" or a tool for a "relaxing ritual". Use the brand story of Italian heritage and handmade quality in all communications.
• •Use "You" and "I/We": Maintain a personal and direct tone. Speaking from the founder's perspective ("My creations," "I believe") builds a strong personal connection, while addressing the customer as "you" makes the message feel intimate and inclusive.
• •Focus on Emotion and Senses: Use evocative and sensory language. Words like "warmth," "magic," "cozy," "slow," "harmony," and "comfort" are central to the brand. Describe the feel of the ceramic, the aroma of the candles, and the comfort of a hot drink.
• •Highlight Core Values Consistently: In every piece of copy, try to weave in at least one core value—be it artisanal craftsmanship ("handmade in Faenza"), sustainability ("100% recycled packaging"), or mindfulness ("savor the moment").
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the visual aesthetic. The warm, elegant, and slightly whimsical photography should be paired with copy that reflects the same feeling, creating a cohesive and immersive brand experience across all platforms.

Social Perception

The brand is perceived as a small, high-quality, artisan business providing excellent customer service. Its strong, consistent aesthetic on social media presents it as a premium, yet accessible, lifestyle brand for those who appreciate handmade quality and a "hygge" (cozy, comfortable) lifestyle. The connection to Italian craftsmanship adds authenticity and perceived value, suggesting a focused, niche brand with a loyal customer base.

Copy Examples

• •Some moments are just for you. A quiet morning, a warm cup, and a slow, deep breath. Our Faenza ceramic mugs are crafted to be your faithful companions in these small, magical rituals. Made by hand, made with heart, made for your home. ✨ #MonicaFrauliniHome #SlowLiving #ArtisanCeramics
• •Give the gift of warmth and magic. Our curated sets, featuring handmade ceramics, organic herbal teas, and gentle candles, are more than just objects—they're an invitation to slow down and savor the moment. Handcrafted in Italy with sustainable materials for a gift that feels truly special. Shop our collection.
• •The Magic of Everyday Moments. From our hands to your home. Discover artisanal ceramics, handcrafted in Italy to bring beauty and awareness to your daily rituals.
• •As twilight settles, let our Night Cup be your guide to tranquility. Each golden star is painted by hand onto smooth, Faenza ceramic, ready to be filled with your favorite evening tea. It's not just a mug; it's a small piece of the starry sky, crafted to make your moments of relaxation a little more magical. Handmade, unique, and designed to last.
• •A little magic for your inbox ✨ | New arrivals from Italy