Brand Tone

Inspirational, inclusive, friendly, positive, encouraging, and accessible, aiming to build a supportive community.

Brand Values

• •Empowerment
• •Inclusivity
• •Quality and Style
• •Accessibility
• •Self-Love

Best Practices

• •Maintain an Uplifting and Encouraging Tone: All copy should aim to inspire and motivate, avoiding language that could be perceived as judgmental or exclusive.
• •Prioritize Inclusivity: Continue to use language that welcomes women of all body types and fitness levels. Showcase a diversity of women in marketing materials.
• •Center Around Self-Love and Confidence: Frame fitness and activewear not just as tools for physical transformation, but as avenues for building self-esteem and confidence.
• •Engage with the Community: Actively feature and interact with user-generated content. Use language that fosters a sense of belonging and community.
• •Clearly Differentiate from Monet Zamora's Coaching: While the brands may be related, it's crucial for Monet Fit's copy to focus on apparel and accessories to avoid confusion and manage customer expectations.

Social Perception

Largely positive due to customer showcases on social media fostering an engaged community. However, there's potential for confusion with Monet Zamora's coaching services, and a lack of direct apparel reviews makes broader perception difficult to gauge.

Copy Examples

• •Shining from the inside out! is radiating confidence in our Black Mesh Long Sleeve Set. We love seeing you reach your goals in style. #MonetFit #SelfLoveJourney
• •Feel strong, feel confident, feel YOU. Our activewear is designed to move with you, support you, and empower you on your fitness journey. Shop our latest collection and find your perfect fit. #MonetFit #ActivewearForYou
• •Beyond the Workout. We're here to inspire you to love your body and embrace your strength. Discover our collection of stylish and comfortable activewear. #MonetFit #Empowerment
• •That feeling when your outfit matches your energy. Our matching sets are made for every move you make. #MonetFit #WorkoutInStyle #FitCheck
• •Ready to fall in love with your workout? Our latest arrivals are here to give you that extra boost of motivation. Plus, get our free guide to '5 Ways to Jump Start Your Weight Loss Goals' with any purchase. #MonetFit #FitnessMotivation