Brand Tone

Gentle, affectionate, and detail-oriented, focusing on the charm and innocence of childhood.

Brand Values

• •Quality and Craftsmanship
• •Childhood Charm and Innocence
• •Comfort and Freshness
• •Attention to Detail
• •Celebrating Special Moments

Best Practices

• •Use affectionate and gentle language when describing products.
• •Emphasize the quality and craftsmanship of the clothing.
• •Highlight the comfort and freshness of the materials.
• •Focus on the special moments and celebrations of early childhood.
• •Maintain attention to detail in descriptions, emphasizing elaborate appliqués and fine details.

Social Perception

A brand that cherishes childhood, offering high-quality, comfortable, and beautifully detailed clothing for babies and young children.

Copy Examples

• •"Our cuddly and sweet dresses are perfect for your little one's special day, elaborately appliquéd with great attention to detail."
• •"This Abito cerimonia con copri pannolino neonata is designed with the utmost care and comfort for your baby girl."
• •"Mayoral's collection offers quality and craftsmanship, ensuring your child looks their best."
• •"The Organic Pillow 'favorite Bunny Child' provides a soft and comforting touch for your baby's delicate skin."
• •"These comfortable and fresh outfits are ideale per lo sport e il tempo libero, allowing your child to play freely and happily."