Tono de Marca

aspirational, authentic, and rooted in nature

Valores de Marca

• •Sustainability
• •Performance and Quality
• •Heritage and Connection to Place
• •Exploration and Adventure

Mejores Prácticas

• •Establish a Clear Language Strategy: Decide on a primary language for main navigation and checkout (likely English for an international audience) while strategically using Italian or Ladin phrases for branding, storytelling, and adding authentic flavor. This will prevent user confusion and make the site appear more professional.
• •Anchor the Brand in Storytelling: Consistently weave the story of the Dolomites into all communications. Talk about the local culture, the specific mountains that inspire a design, the sourcing of materials, and the meaning behind Italian or Ladin words used.
• •Lead with Sustainability: Do not bury sustainability in a separate section. Mention it in product descriptions ("Made from 100% recycled fibers"), social media posts, and email campaigns. This value should be a constant, reassuring presence.
• •Speak Directly to the "Explorer": Use an active, empowering voice that addresses the target audience directly. Use words like "you," "your journey," and "your adventure" to create a personal connection and position the brand as a partner in their explorations.
• •Create a Social Media Presence: Immediately establish official social media channels. Use these platforms to share high-quality visuals of the Dolomites, showcase products in action, share stories about the brand's philosophy, and engage with the outdoor community. The lack of social presence is the brand's most significant weakness and must be addressed to build perception and community.

Percepción Social

neutral to non-existent

Ejemplos de Copy

• •BËNUNÌ, Explorer. This is where the world awakens. Our sustainable merino wool shirt is crafted to breathe with you, from the first light to the final peak. Gear up for the moments that define you. #MondoDolomiti #ElevateYourJourney
• •PERFORMANCE MEETS PLANET. Engineered for the alpine winds, designed for the conscious explorer. Discover our new sustainable softshell jacket—your shield against the elements.
• •Bring the soul of the Dolomites home. Our Swiss Pine pillows are handcrafted from locally sourced Cirmolo wood, known for its calming, natural aroma that promotes restful sleep. It’s more than a pillow; it’s a piece of the mountain, a whisper of the forest.
• •You weren't made for the indoors. You were made for crisp mountain air and endless horizons. MONDO DOLOMITI creates premium, sustainable gear for the modern explorer. Live the mountain every day. Shop our collection now.
• •Fresh Drop: The Colors of Autumn in the Dolomites